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Media Relations Training for Engineers

  • Date(s)
    Tuesday, 3 October 2017
  • Time(s)
    9:00 AM - 5:00 PM
  • Venue
    Engineers Ireland, 22 Clyde Road, Ballsbridge, Dublin 4, Ireland
  • Fee

    Members: €445
    Non-Members: €495

    NOTE: You can only book online using credit or debit card details.  If your preferred method of payment is by invoice / purchase order / bank transfer / other, please contact the CPD Training Team on 01-6651305, or email to secure a place.

  • CPD Credit
    7 hours   C3



With the return in capital investment, engineers across all disciplines are being called upon to talk to the media regarding projects that they are working on. However, explaining technical information to members of the public, dealing with crises or evolving situations and effectively communicating your core message can sometimes be challenging. The aim of this course is to equip engineers with practical skills regarding how to do local & national interviews with the print, radio and television sector, how to protect your reputation, prepare for interviews and how to communicate your message clearly and effectively. For this course, Engineers Ireland is delighted to partner with Carr Communications; one of Ireland best known public relations and media training companies.  

Course Aim

Participants will learn how to prepare for all media interactions:
  • Radio and television interviews.
  • Interviews with print media; both formal and informal.
  • Delivering excellently in high pressure situations and deliver sound bites.
  • The protocols of media, such as ‘on’ and ‘off the record’. The programme will be filled with practical exercises, and will equip them with the tools and the skills to be highly effective with media.


  • Managing Reputation - Overview & Management
  • Understanding Media Interviews                           
  • Effective Radio & Television Interviews
  • Pro-active Media Relations
  • How to use Sound Bites & Panel Discussions Effectively. 
  • Tools to Use and Effective Preparation 


  • Delegates are asked to have in mind a scenario or scenarios where they would asked to deal with the media, what would the background be, who would be the key stakeholders and what challenges would they have. 


Iseult-O-Doherty-Pic.jpgIseult O'Doherty, Head of Training, Carr Communications. 

Iseult heads up the Training Department in Carr Communications. This Department develops, designs and delivers training programmes in a range of areas including Media Skills, Leadership and Management Development, Communication Skills (including Presentation, Public Speaking), Business Writing, Personal Effectiveness (including Negotiation, Time Management, Conflict Management) and Sales Training.

Since joining Carr Communications in 2000, Iseult has led a range of major training and consultancy projects in both the public and private sector. Her clients include the Institutes of Technology, Department of Agriculture, Food and Marine, Department of Education and Skills, Legal Aid Board, DIT, Revenue, PM Group, AWAS, Salesforce and many more.

She is also a highly experienced coach for many senior clients.

Before joining Carr Communications, Iseult was an award winning presenter and reporter in RTÉ.

As one of Ireland’s longest-running communications companies, Carr Communications has become a household brand name for media, public relations, communications, and business / management training and development.

Make a Booking

3 October 2017


Confirmation is subject to event fee being finalised. Cancellation fees calculated at 50% of the estimated total bill will be charge for confirmed bookings cancelled less than 5 working days prior to the date of the planned event. A replacement person can attend instead. Cancellations made the day prior to an event will be charged 75% of the total estimated bill. No-shows will be charged the full fee. All cancellations must be confirmed in writing by email. Engineers Ireland will not be liable for any costs in the event of a course being re-scheduled.  This applies, but is not limited, to any travelling, subsistence or consequential expenses incurred by delegates.