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Innovation and Intrapreneurship

  • Date(s)
    Monday, 30 March 2020
  • Time(s)
    9:00 AM - 5:30 PM
  • Venue
    Engineers Ireland, 22 Clyde Road, Ballsbridge, Dublin 4, Ireland
  • Fee

    Member: €345
    Non-Member: €425

    NOTE: You can only book online using credit or debit card details.  If your preferred method of payment is by invoice / purchase order / bank transfer / other, please contact the CPD Training Team on 01-6651305, or email to secure a place.


  • CPD Credit
    7 hours   C1




This one-day workshop will outline how to inspire entrepreneurial thinking and bring a culture of continuous innovation to your business. It will show how to generate ideas with commercial possibilities and turn them into viable and scalable realities for your company. It is complemented by the highly-recommended book Countdown to Launch. 
Attendees will learn about innovation thinking, sources of innovation, examples of innovation, innovation risk analysis, requirements for an innovation culture, value proposition analysis, business modelling, the lean approach, identifying the challenges to be addressed, analysing the market and competition, preparing implementation roadmaps and a robust business plan, pitch deck or request for funding.
Each attendee will receive a copy of Countdown to Launch and access to a suite of downloadable tools including: spreadsheets, checklists, questionnaires, and action trigger sheets.



Trainer's Learning Approach

This workshop takes a practical approach to the complete process from idea generation through to robust business plan and implementation strategy. It addresses the foundations necessary to create a culture of continuous innovation. And, using the BMAP© process, it will show how to get a speedy determination of whether a business idea has legs or not. 

Course Programme

Among the topics the course will cover are:

The Intrapreneur’s role
The Intrapreneur vs the Entrepreneur
Innovation thinking vs design thinking
The innovation source map
Project selection criteria and weighting factors
Innovation risk analysis
The importance of a continuous innovation culture
Requirements for an innovation culture
The five key skills of discovery
Psychological safety vs Intellectual Honesty
Two key teams of innovation - the growth board and implementation  team
Business models and the Business Model Canvas
Value proposition analysis
Lean methodology
Customer feedback analysis
Practical applications of business tools
Marketing channel traction (digital and traditional media)
Forecasting and break even analysis
Implementation roadmaps
Business plan/Pitch deck/Request for funding
Metered Funding
The importance of an early customer, early buy-in.
Implementation/Roll out roadmap
H&S and Compliance roadmap
Innovation Process Summary


Who Should Attend

Business owners, directors, managers and team leaders wishing to foster a culture of continuous innovation or, more specifically, are planning a new product or service launch.


Trainer Profile

Liam Fennelly is a Chartered Engineer and has worked for several multinationals both home and abroad. He holds an MBA from Warwick Business School and has been involved at founder/director level in seven start-ups. He has been a mentor and business consultant for over 15 years and is co-author of Countdown To Launch, the highly-recommended manual for start-ups based on the BMAP© process.
Greg Devlin is an MBA graduate with over 30 years’ experience in business, working with companies and non-profits of all sizes from owner managers to multinationals with global brands. He has set up, owned and managed businesses and has learned by experience ‘the good, the bad and the ugly’. For 10 years he taught part-time on the MSc Organization and Management at Queens University Belfast. He is co-author of Countdown To Launch, and co-creator of the BMAP© process.

Make a Booking

30 March 2020


"Highly recommended"

"Accessible and highly practical"

"Transformational, from start to finish"

"A uniquely practical guide"


Confirmation is subject to event fee being finalised. Cancellation fees calculated at 50% of the estimated total bill will be charge for confirmed bookings cancelled less than 5 working days prior to the date of the planned event. A replacement person can attend instead. Cancellations made the day prior to an event will be charged 75% of the total estimated bill. No-shows will be charged the full fee. All cancellations must be confirmed in writing by email. Engineers Ireland will not be liable for any costs in the event of a course being re-scheduled.  This applies, but is not limited, to any travelling, subsistence or consequential expenses incurred by delegates.