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Bicycle Culture by Design

  • Date(s)
    Wednesday, 17 October 2012
  • Time(s)
    From 6:30 PM
  • Venue
    Engineers Ireland, 22 Clyde Road, Dublin 4

About the speaker:

The Roads & Transportation Society, in conjunction with the National Roads Authority, the National Transport Authority, Dublin City Council and the Danish Embassy is delighted to present:

Mikael Colville-Andersen


Urban mobility expert and "Denmark's Cycling Ambassador", Mikael Colville-Andersen is CEO of  Copenhagenize. He travels around the world with keynote speeches for meetings with national and municipal policymakers. He applies his marketing expertise to campaigns that focus on selling bicycle culture and bicycle transport to a mainstream audience and advises cities and NGOs regarding infrastructure.  

He has discovered that 'urban mobility' is not as universal a language as one may think. There are many different actors involved in working towards liveable cities and re-establising the bicycle as transport.

In this talk he offers a universal linguistic approach, using design as a common denominator for everything from advocacy to traffic engineering.  Shouldn't we just design bicycle infrastructure like we design toasters or toothbrushes?  Using basic design principles in planning and engineering makes understanding bicycle infrastructure and culture easier, as well as providing a more direct route to implementation. 

It's time to move on and Design can make the difference.
 
 

About the event

The event will be opened by the Danish Ambassador, HE Neils Pultz,.

*As this lecture is a keynote address given around the world by Mr. Colville-Andersen, it will not be webcast.

Admission

Free - all welcome!