Effective Marketing for Engineering SMEs



CPD Credit: 6 hours, C4

Course Overview

Engineering SMEs will always need to find ways to capture the attention of their market, and establish their authority in their space. From the outside, the world of marketing seems to change rapidly. However, when we look deeper, we notice that the basic objectives and thinking remain the same. New tools emerge to enhance the process, but we are constantly seeking the same outcomes. We will return to the basics of marketing by looking at logos and websites, creating digital content, and how offline and online marketing may feature in a business.

Course Objectives

Participants will finish this workshop with a mindset of joined-up-thinking for marketing activities. The combination of theory, demonstration and practical application will ensure that participants have concrete next steps to improve their approach to marketing.

Course Programme

  • Offline and Online Marketing - A Mix for Engineering SMEs
  • Key Roles in any Marketing Function
  • Logos, Websites and Brand Presence
  • Overview of Social Media Platforms
  • Creating Digital Content - Video, Photo and Text
  • Maximising exposure of your Project Portfolio
  • Marketing Key Individuals in the Organisation - Personal Branding for Engineers
  • The 3 Cs of Trust in Marketing
  • Influencing Recruitment of Engineers through Marketing

Who Should Attend?

This course is designed for anyone who is part of the marketing or sales function of the business, especially those who have a part time responsibility for marketing and need to be efficient with time and resources. Roles and titles that will benefit from this content include:

  • General Managers
  • Marketing Managers
  • Business Development Managers
  • Business Owners
  • Entrepreneurs
  • Sales Representatives
  • Any with any responsibility for marketing activities

Trainer's Profile

Alan Brereton

B.A. Human Resource Management

P.G. Dip. Legal Studies

Cert. Luxury Brand Management

Alan Brereton is Head of Operations and course director for the Certificate in Marketing at Kingstown College. Alan has a background in business ownership and the media industry. As a Media Producer he has consulted with brands to script and produce TV commercials which broadcasted on RTE and Virgin Media. He has been involved in 150 TV programmes, conducted more than 1000 interviews, and presented several Live TV programmes.

Within business, Alan brings his expertise in coaching, marketing, and media to assist organisations in structuring large scale Coaching and Mentoring programmes, and to develop internal marketing and branding campaigns to engage people at all levels of the organisation, from Senior Executives to new entrants.

He is the editor of “Coaching Magazine” at Kingstown College and lectures on the Professional Diploma in Coaching and Mentoring.

Alan is passionate about demystifying the marketing mindset and helping everyone gain the fundamental knowledge and skill to bring their product, service, or idea to the right audience.

Please contact the Team for further information on scheduled course dates and In-Company options. You can reach us by phone: 01 665 1305 or email cpdtraining@engineersireland.ie