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West Cork based company MyGug Ltd has announced a successful round of fundraising, securing more than €900,000 in capital. The investment was led by BVP, with participation from Enterprise Ireland.

MyGug Ltd, trading since early 2022 is at the forefront of innovation in food waste management with its pioneering food waste system which creates a circular economy for the user with the conversion of food waste into a clean renewable source of cooking energy and plant nutrient.

Sustainable zero-waste solution

MyGug harnesses the natural process of anaerobic digestion and provides a technology that brings this sustainable zero-waste solution to a new market. Most food waste is generated in small scale settings globally. These small-scale commercial settings (food businesses, educational establishments) are mostly dependent on collection services for disposal of food waste.

MyGug provides a solution that enables the user to create energy on-site deriving direct benefit from the food waste resource and contributing significantly to better environmental health.

MyGug’s modular solution has excellent functionality and a great design aesthetic providing a best practice solution that changes the face of food waste from a burden to a solution.

MyGug has already made a mark in the early days of the company’s progress with customers in food businesses and education settings in Ireland, the UK and Europe where the technology is showing itself to be a best practice and a zero-waste solution for food waste management.

This seed round of funding will enable the company to further expand its market reach both domestically and internationally.

"We are delighted to have the support of BVP and Enterprise Ireland as we embark on this next chapter of growth for MyGug," said Fiona Kelleher, CEO, MyGug.

"Moving forward with this support is vital for the company. We are fortunate to have an experienced investor base of BVP and Enterprise Ireland which brings expertise to widen network and relevant background which we see as a very valuable asset in our partnership, and we look forward to a positive and successful collaboration in bringing MyGug to a wider market.

"This investment will greatly support our efforts to deliver this innovative food waste solution to customers and create greater positive impact in the fight against climate change.” 

Stephen Burdock, executive director, BVP said: “MyGug has been at forefront of introducing new age technology to solve growing food waste challenges for micro and medium-scale commercial establishments.

"The solution is simple to install and has been proven to work thereby providing a large unmet market opportunity for solving waste and energy challenges simultaneously for businesses across different sectors. The dynamic team of Fiona and Kieran have impressed us with their passion to drive this sustainable enterprise solution and their achievement so far.”

Significant milestone

This funding marks a significant milestone for MyGug and will be instrumental in driving its next phase of growth and innovation. MyGug was first supported by Yield Lab, Europe's largest early stage agrifood investor when it was named the AIB and Yield Lab AgTech Startup 2023 at the completion of the second AgTechUCD Agccelerator programme at UCD Lyons Farm, and has made great strides with the technology since then.

Cepta Duffy, department manager, Industrial and Lifesciences HPSU, Enterprise Ireland said: “MyGug is a high potential start-up bringing innovation and adaptability to the critical area of sustainability within the food waste management sector.

"Enterprise Ireland is proud to support the company on its journey to win business in international markets and I’d like to congratulate the team of their significant achievements to date. Under the leadership of CEO Fiona Kelleher, we are confident that MyGug can go from strength to strength and make its mark offering a highly innovative solution to meet the challenges associated with food waste globally.”

MyGug was named the winner of the Sustainability Category Award at the 2023 Irish Times Innovation Awards.

Agtech startup MyGug secures close to €1m in fundraising as it eyes expansion and innovation

Biogas – the Process, Planning and the Future

The AgTechUCD Innovation Centre has announced the names of the eight startups selected to take part in its third accelerator programme dedicated to early-stage startups with global potential in the agtech, agrifood and equine sectors. 

Among the participating startups are Agri Data Analytics Ireland and Pitseal. 

Agri Data Analytics Ireland is developing the ‘Bovine Breathalyser’, a non-invasive machine that measures enteric methane emissions from ruminants.

The Co Offaly company, founded by Jack Pilkington and Alan O’Donovan, was recently named winner of the AgTechUCD Start-up Award as part of the 2023 Innovation Arena competition, hosted by Enterprise Ireland with the National Ploughing Association.

Pitseal, founded by Marian Cantillon and based in Co Limerick, offers a game-changing, biofilm spray, comprising of unique strains of seaweed and nutrients, that forms an airtight, water-repellent seal over silage pits, eliminating the need for plastic sheeting and weights.

The other participating startups are; Burpeez, Moonsyst, PolyBo, Prepsheets, Spread It and Trojan Track. 

12-week hybrid programme

The 2023 AgTechUCD Agccelerator Programme, which has just commenced, is an intensive 12-week hybrid programme, tailored to address the particular needs and challenges facing start-ups in the agtech, agrifood and equine sectors.

The programme is focused on fast tracking the business development and leadership skills of participants and to provide them with the support and guidance needed to accelerate their start-ups in Ireland and on the global stage.

The programme includes dedicated business development workshops and investor readiness training, mentoring from industry experts and business advisers, guest speakers and facilitated introductions to AgTechUCD’s venture capital and business angel networks.

The in-person workshops will take place in the new AgTechUCD Innovation Centre at UCD Lyons Farm in Co. Kildare. This new facility which includes flexible lab spaces, meeting rooms, offices and an exhibition and seminar space, will be officially opened later this month.

Leo McGrane, centre manager, AgTechUCD Innovation Centre, said: "We are looking forward to the next 12 weeks as we focus on supporting the commercial development of the participating start-ups as they further develop their disruptive agtech, agrifood and equine-tech innovations with global potential.

"During the programme we will also be supporting the participating cohort to help them to enhance their visibility in the marketplace, attract customers and investors and forge new partnerships in Ireland and further afield.”

AgTechUCD, which is part of NovaUCD, is focused on promoting and accelerating the launch and scaling of start-ups and SMEs, in Ireland and internationally, with disruptive innovations in the agtech, agri-food and vettech sectors, as they build their innovative businesses into leading job creating companies on the global stage.

AgTechUCD, funded through the Regional Enterprise Development Fund administered by Enterprise Ireland, supports founding entrepreneurs as they build their innovative businesses into leading enterprises, through the AgTechUCD Agccelerator Programme, and by providing access to incubation space and to on-farm testing for new products and services at UCD Lyons Farm.

The third AgTechUCD Agccelerator Programme will conclude next January when participating start-ups will pitch their businesses to a panel of investors.

The sponsors of the 2023 AgTechUCD Agccelerator Programme are; AIB, FBD Insurance, Ornua and The Yield Lab. Other programme partners include, Enterprise Ireland, Devenish, Carbery, Ornua, Herdwatch, IFAC and Thrive/SVG Ventures.

Participating programme startups

1) Agri Data Analytics Ireland is developing the ‘Bovine Breathalyser’, a non-invasive machine that measures enteric methane emissions from ruminants. The Bovine Breathalyser allows for genetic optimisation of the herd to produce less CO2, while maintaining high beef/dairy production. The co-founders of Agri Data Analytics Ireland, based in Co Offaly, are Jack Pilkington and Alan O’Donovan.

2) Burpeez is developing an edible netwrap for silage bales. Once the outer bale plastic has been removed, the netwrapped silage bale can be safely fed to ruminant animals. The netwrap will be fortified with postponed-release additives to decrease the rate of burping in cattle; reducing methane released during digestion. The founder of Burpeez, based in Co Clare, is Paul Connellan.

3) Moonsyst, an Agri-IoT, has developed a Smart Rumen Bolus system. The smart bolus is orally administered by a farmer or veterinary and remains in the cow’s rumen. It is designed to alert dairy and beef farmers to any health, calving and breeding events on farm, all easily readable on a mobile phone and web application. The co-founder of Moonsyst, based in Co Cork, is Desmond Savage. www.moonsyst.com

4) Pitseal offers a game-changing, biofilm spray, comprising of unique strains of seaweed and nutrients, that forms an airtight, water-repellent seal over silage pits, eliminating the need for plastic sheeting and weights. Pitseal reduces plastic waste and consumption of the biofilm by livestock reduces greenhouse gas emissions upon consumption of the biofilm by livestock. The founder of Pitseal, based in Co Limerick, is Marion Cantillon. www.pit-seal.com

5) PolyBo offers a unique bolus platform technology. Being composed of FDA-approved bioresorbable polymers, the system allows for a tailorable release-rated of included ingredients, such as trace elements or vitamins, vital for ruminant livestock. The co-founders of PolyBo, based in Co. Westmeath, are Declan Colbert and Luke Geever.

6) Prepsheets streamlines hospitality operations, consolidating ingredients and recipes into one platform. This tool centralises supplier data, providing chefs with precise portion costs, weights, calories, and nutrients, eliminating waste, increasing profits and reducing environmental impact. The co-founders of Prepsheets, based in Dublin, are Brian Beattie and Tara Beattie. www.spreadsheets.com

7) Spread It is a plastic moulded shoe attachment that fits onto the end of each dribble bar pipe on a low emission slurry spreader to improve the spreading coverage of the slurry and minimise and potential slurry caking. The co-founders of Spread It, based in Co Galway, are Tom Turley and Stephen McKeown.

8) Trojan Track is addressing a key problem in equine care, unnoticed injuries.  By combining biomechanical analysis with cutting-edge deep neural network technology, Trojan Track provides quick and accurate analysis of a horse’s movement and performance, using just a smartphone camera and a tripod. The founder of Trojan Track, based in Co Kildare, is Stephen O’Dwyer. www.trojantrack.ie

Based at the UCD Lyons Farm, AgTechUCD offers the first and only on farm workspace hub to promote and accelerate agri-businesses and start-ups. AgTechUCD provides access to on-farm experimental facilities, allowing testing and trialling of products and services in a real-world environment. Start-ups also have preferred access to UCD food processing facilities, access to venture capital and business angel networks, mentoring, corporate partners, office and flexible lab spaces.

AgTechUCD, led by NovaUCD, and funded through the Regional Enterprise Development Fund administered by Enterprise Ireland, is a collaboration with AIB, Kildare County Council, and Kildare LEO; agri-company, Devenish, investors, The Yield Lab Europe, Thrive/SVG Ventures, Finistere and Atlantic Bridge, and leading AgTech researchers and innovators at UCD, Teagasc and Wageningen.  https://www.ucd.ie/innovation/about-agtechucd/ and @AgTechUCD

Eight startups chosen for AgTechUCD’s third accelerator programme

Sustainable Distilling

Introduction to the Water Sector in Ireland - Challenges and Opportunities

The AgTechUCD Innovation Centre is seeking applications from early-stage startups with innovative products and services in the agtech, agrifood, equine and veterinary sectors – and who have ambition to grow globally – to join its dedicated accelerator programme, which is now in its third year.

For more information and to apply visit: www.ucd.ie/innovation/agtechucd-agccelerator-programme/.

The 2023 AgTechUCD Agccelerator Programme, commencing this October, is an intensive 12-week hybrid programme, which includes dedicated business development workshops and investor readiness training, mentoring from industry experts and business advisors, guest speakers and facilitated introductions to AgTechUCD’s venture capital and business angel networks.

Pictured at UCD Lyons Farm is Niamh Collins, director, AgTechUCD (centre) with participants on the second AgTechUCD Agccelerator Programme, including Kevin O'Connor, CEO and founder, Farm Fayre (first from left); and Fiona Kelleher, CEO, MyGug (second from left). Image: Nick Bradshaw, Fotonic.

Under construction at UCD Lyons Farm

The in-person workshops will take place at the new AgTechUCD Innovation Centre which is currently under construction at UCD Lyons Farm. Once completed in September this ca. 890-sqm facility will include flexible lab spaces, meeting rooms, offices and an exhibition and seminar space.

Niamh Collins, director, AgTechUCD, said: “Our dedicated Agccelerator programme, which is now open for applications, is tailored to address the particular needs and challenges facing startups in the agtech and agrifoods sectors. The aim of the programme is to fast track the business development and leadership skills of participants and to provide them with the support and guidance needed to accelerate their start-ups on the global stage.”

AgTechUCD is focused on promoting and accelerating the launch and scaling of start-ups and SMEs, with disruptive innovations in Ireland and Europe, in the agtech, agrifood, equine and veterinary sectors, as they build their innovative businesses into leading companies on the global stage. AgTechUCD also provides additional support such as access to incubation space and to on-farm testing for new products and services at UCD Lyons Farm.

Among the nineteen (19) start-ups which have completed the programme over the last two years are: Cotter Agritech, Farm Fayre, MyGug and Proveye.

Complete field-to-field solution for farmers

Farm Fayre, based in Co Kilkenny, is developing a complete field-to-field solution for farmers to buy and sell their livestock online in a convenient, safe, secure and transparent ecosystem.

Kevin O'Connor, CEO and founder, Farm Fayre, said: "Our experience with last year’s AgTechUCD Agccelerator Programme was very beneficial. For any early-stage venture with limited time and resources, this programme is a definitive 'yes'. The outcomes far exceeded our time inputs. It’s well organised and professional."

Micro-scale anaerobic digester

MyGug, based in Co Cork, has developed a micro-scale anaerobic digester that turns food waste into a green renewable energy source, suitable for homes, schools and small food businesses.

Fiona Kelleher, CEO, MyGug, said: "MyGug continues to benefit from participation in the AgTechUCD Agccelerator Programme. The combination of excellent support and encouragement from the highly talented team and access to the best of entrepreneurs in this space set us on a fast-track path to increased media exposure, sales and investment opportunities. I highly recommend it to anyone looking to achieve success in their business.”

Partners on the AgTechUCD Agccelerator Programme, include; Enterprise Ireland, AIB, the Yield Lab Europe, Devenish, Ornua, Herdwatch, IFAC, Thrive/SVG Ventures and support from AgTech Ireland member companies. 

David Bowles, managing partner, the Yield Lab Europe, said: "We are happy to support the AgTechUCD Agccelerator programme as they find and support exciting early-stage companies in Ireland and internationally, who have innovative agri-food technologies that will lead the way for Ireland to deliver on its climate change commitments. 

"As Europe's leading early-stage sustainable AgTech investor, we have supported this programme since its inauguration in 2021 and look forward to working with the AgTechUCD team once again this year."

AgTechUCD, which is part of NovaUCD, has been funded through by Enterprise Ireland through the Regional Enterprise Development Fund.

The 2023 AgTechUCD Agccelerator Programme will conclude next January when all participating start-ups will pitch their businesses to a panel of investors with the opportunity to be awarded prize funding.

For further information on the 2023 AgTechUCD Agccelerator programme and to apply visit www.ucd.ie/innovation/agtechucd-agccelerator-programme/.

Agtech and agrifood startups urged to join the 2023 AgTechUCD Agccelerator Programme

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