Word of mouth marketing is one of the most trusted and utilised forms of marketing globally. In a Neilsen study, 92% of respondents said they trusted product and service suggestions put forward by their friends and family compared to that of outbound marketing pushed by the company itself.

'A customer talking about their experience with you is worth ten times that which you write or say about yourself.' David J. Greer (entrepreneur, author)

What is word of mouth marketing?

Word of mouth marketing, which is sometimes referred to as WOM marketing, is the effort of a business to encourage the promotion of its services or products through other people organically, instead of pushing out that messaging from the business.

The key to word of mouth marketing? Providing customers with exceptional service so they want to share their positive experience. In the grand scheme of marketing, it couldn’t be any simpler.

Why is word of mouth important?

Word of mouth is about starting and supporting a conversation about your business opposed to spending money on print or digital ads. That means you’ll get a great ROI just by implementing a few simple strategies to support word of mouth marketing.

How effective is word of mouth marketing?

If you want to grow your field service business, word of mouth marketing is very effective. And the data proves it. Closely after trusting recommendations from friends and family, many people trust the insight from other consumers. In fact, research shows that “72% of customers say they use Google reviews to find businesses”.

Tips to leverage a word of mouth marketing strategy

1. Stay true to your brand

No matter what you do as a business, be that the type of experience you offer your customers, the brand voice used to communicate with your customers or even the values you carry as a business, staying true to your brand is pivotal.

And, word of mouth marketing is no different. There’s no point creating a word of mouth campaign which doesn’t reflect your business as it stands today. If it doesn’t reflect your brand, there’s a good chance it will have a negative effect on your business.

2. Make the most out of social media

Did you know there are 4.48 billion social media users around the world? That’s a lot of people that you can reach with your social media for free. Utilise it for word of mouth marketing including simple things like engaging with your consumers who leave comments on your page or even asking your customers to leave reviews.

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