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In this inspiring episode of Amplified: The Engineers Journal Podcast, aerospace engineer and entrepreneur Stephen Ringler, Managing Director of Space Store, shares his journey from working on NASA’s Juno mission to launching a space-themed retail and education company in the UK. Host Dusty Rhodes delves into Stephen's early fascination with space, his experiences navigating large-scale engineering projects, and the challenges of budget cuts in the space sector.


Stephen also explores the power of inclusive space education, revealing how Space Store aims to make space accessible and exciting for everyone — from schoolchildren to corporate teams. Packed with insights on testing, risk management, active listening, and keeping passion alive in a demanding industry, this episode is a must-listen for anyone interested in engineering, innovation, and the future of space exploration.

THINGS WE SPOKE ABOUT
●    Space belongs to everyone - not just scientists and engineers.
●    Testing is critical: break it until it stops breaking.
●    Communication and collaboration are essential in large-scale engineering projects.
●    Active listening leads to better engineering outcomes and more relevant solutions.
●    Drive and passion need support - from self-talk to strong mentors.
●    How space innovation directly benefits life on Earth - from MRIs to climate tech.

GUEST DETAILS
Stephen has over 20 years of experience working in the Space sector as a Pointing Precision Engineer, Programmatic Analyst, and Business Developer. With his training that began at UCLA and his vast experience and network in the Space community, his aim with Spacetime Development is to provide top-notch business development support and engineering services to high-tech companies. Stephen enjoys exploring castles and playing board games, jazz piano and drums. 


MORE INFORMATION
Looking for ways to explore or advance a career in the field of engineering? Visit Engineers Ireland to learn more about the many programs and resources on offer. https://www.engineersireland.ie/   
Engineers Journal AMPLIFIED is produced by DustPod.io for Engineers Ireland.

QUOTES
•    "Break it until it stops breaking, and then we can send it to space."
•    "The space industry belongs to everyone."
•    "We bring space to Earth - that’s what we do."
•    "Sometimes we solve problems that people don't have."
•    "If you're ultimately trying to take human beings and put them somewhere else, everything that is part of a human being needs to be thought about taking them somewhere else."
•    "If I lost either engineering or teaching, I think I would die a little on the inside."


KEYWORDS
#SpaceEngineering #STEMEducation #AerospaceInnovation #EngineeringLeadership #SpaceForEveryone #TestBreakFix #FutureOfSpace #InspiringEngineers


TRANSCRIPTION
For your convenience, we include an automated AI transcription.


Dusty Rhodes  00:01
Hi there. My name is Dusty Rhodes, and welcome to Amplified, The Engineers Journal podcast. 

Stephen Ringler  00:04
The space industry belongs to everyone. If we're ultimately trying to take human beings and put them somewhere else, everything that is part of the human being needs to be thought about taking them somewhere else. And I have to make that point that it's for everyone. 

Dusty Rhodes  00:12
What happens when a rocket engineer has a Build A Bear epiphany on a date night? We're about to find out with today's guest. It's an engineer with years of experience in aerospace engineering, working on everything from NASA's Juno mission to wrestling with the ultimate challenge, how do you make space accessible to everyone? And here's the kicker, he has actually cracked it. He's created space store, the world's first space themed retail concept, built using a team that includes NASA astronauts. Loads and loads of interesting conversations about problem solving as we chat with our guest today. It's a big welcome to Stephen Ringler, how are you? 

Stephen Ringler  00:56
Very good. Thanks so much for having me dusty. 

Dusty Rhodes  00:59
You're welcome. Listen, I have to start off and ask you, how did you I normally ask people, How did you get into engineering, but you're different. How did you get into space engineering? 

Stephen Ringler  01:08
Yeah, it's funny. There's really two reasons. The first reason is, there's a show called Star Trek The Next Generation. And I tell people, when I grow up, I'd like to still be captain Jean Luc Picard, and I'm getting close. I'm getting close. I've got the you've got the receding hairline there, yeah, got the hairline going. That would be a dream to meet him. And then secondly, my grandfather worked on the Apollo missions, and I thought that was super cool. So I was like, I gotta learn more about this.

Dusty Rhodes  01:36
Wow. So did you? Was your grandfather, like, able to share much about what he did on the Apollo missions. How was he involved?

Stephen Ringler  01:43
So what I have picked up is he worked on the logistics side. So there's quite a lot of logistics of transporting different products, etc. So that that was the side he worked on. And I believe the company, the company he worked for, was ultimately bought by Boeing. 

Dusty Rhodes  02:00
Ah, very good. So basically, you started off with life. You had the interest in engineering. You wanted to solve problems. It was in your blood with your grandfather, yeah, and you're a natural Trekkie. There you go. You had no You had no choice. 

Stephen Ringler  02:12
And you know, my parents bought me a really nice telescope when I was young, too, and that just was fascinating. I Yeah, so I was sold

Dusty Rhodes  02:21
You were done, never looking back. So listen, tell me that some of the stuff that you were actually involved in, because you're well known for being involved in NASA's Juno mission and its ultraviolet spectrograph instrument. What was your engineering role in that project? Yeah.

Stephen Ringler  02:35
So it was a really cool role. So I worked as what's called an inheritance analyst. So the ultraviolet spectrograph is an instrument that had flown on previous missions. And one of the things we do with NASA is when we're bringing on a previously flown instrument and looking at it on a new mission, we need to analyse how much heritage comes from the previous instrument, how much is new, and how's that going to affect the system? So I was brought on board to look at past instruments, the current instrument, and basically say, Yeah, this is this is good to go. So that was my role.

Dusty Rhodes  03:13
So did you have to come up with ideas for let me just double check, was this the actual same physical instrument, or were you looking at kind of version one, and you then had to go and create a version two? 

Stephen Ringler  03:27
Yeah, great, great question. So versions of instruments, like, if you ask any, anyone that works in the industry, engineers, they're never happy with what they have. They always want to make it better and better and better. And so I think this was version three or four of an instrument, and it had quite a few upgrades. And it specifically had upgrades on certain motorized parts that I had expertise in. So there's something called a stepper motor, which is a certain kind of motor that I was able to help with the analysis of and ensure that it was doing what it needed to do.

Dusty Rhodes  04:02
Okay, cool. What about NASA? Because, I mean, it's a huge organisation. I'm guessing there's a million people working for NASA or something like that. It's a lot. It's a lot, all right? And the problem with organisations like that is that they are just full of different agencies and sections and fiefdoms and little kingdoms and everybody you know, and you're trying to work across all these people and be nice to everybody, but yet some of them are really getting in your way. How do you let me ask you, what were the key challenges in that kind of like collaboration, working with a lot of different agencies, and as well as the challenges, how did you overcome them?

Stephen Ringler  04:44
Great question. So I think you're right. So if you think of any bureaucracy, any large organisation, you're going to have what we call stove piping, so people working in kind of very specific sections, and you have. To learn to work across the stove pipes to make anything work. So let's just take Juno, for example. The mission probably had somewhere around 1000 2000 people that worked on it at some point. So communication is gonna be key. And that's everywhere from the highest level setting the objectives, the science missions, all the way down to the instrumentation level where I worked, which is setting what instruments are going to go into space. So you have to just learn to be friends with everybody that you meet. So a very important piece of advice for engineers is really, always be kind like always try to make friends with everybody that you're working with, because you never know when you're going to have to work with them, and it turns out, you're going to be meeting lots of strangers on these projects, people that you haven't worked with before in order to make it progress. Because one kind of interesting fact about space missions, especially ones that go out to the outer planets, is we have very specific launch windows that we fly. So if we don't make that launch window, if we don't hit that date, we don't send the mission, or we have to wait another year or two. So hitting that deadline is very important.

Dusty Rhodes  06:05
That's a hell of a deadline. You don't normally get that that tight? Why? Why is the deadline that specific?

Stephen Ringler  06:12
It really comes down to the alignment of the planets, quite frankly. So it's where the planets are at any given time, because we use something called gravity assists to help us get a spacecraft out to the outer planets as well as to the inner planets. What that means is that a satellite, as it approaches another object, it could be Mars, it could be Earth, it could be it could be any object that we have in space, and we will fly around that object and be able to slingshot around it to get some extra speed. So that's the reason that we have to have them aligned correctly.

Dusty Rhodes  06:46
Okay, so essentially, what you're doing, you are engineering a project that is aiming for a moving target.

Stephen Ringler  06:51
Yes, everything's moving in space.

Dusty Rhodes  06:55
Wow. I'm trying to come up with an engineering equivalent of that, and all I can think of is, like you're trying to build something on a barge on a river that's moving and you need to finish it before you reach the bridge. Okay, okay, I'm not an engineer. Engineer. I always tell people, I'm a sound engineer. That seems to cover it. That's that's my excuse for getting in here.

Stephen Ringler  07:15
Sound engineering is great, too. I do that as well, and we look at frequency plots all the time on spacecraft, just like we do in sound engineering. 

Dusty Rhodes  07:23
Well, listen, tell me a little bit about this, actually, because I want to go back to the ultraviolet spectrograph instrument. I mean, what is it? Sounds exotic, but what is an ultraviolet spectrograph instrument? What does it do? And how does it work? 

Stephen Ringler  07:36
Great, great question. So there's something called the electromagnetic spectrum, which is effectively where all light passes through. And you and I and all the listeners are very familiar with a very, very small section of that spectrum, and it's called the visible spectrum, and that's what our eyes can see. Okay, that's everywhere, from the colour red all the way up to the colour blue, and everything in between. But that's just a very small section of it. It actually goes way beyond that. You've heard of radio waves, which might be how some broadcasts going. Then you've also got microwaves, what we use to heat up our food. And then you can get even into ultraviolet light. And ultraviolet light we cannot see, but we know about some of the effects right? Ultraviolet light is one of the things we try to protect ourselves from, the sun or sun sunscreen, and also, we made an instrument that can look at that specific light, and in that specific light, we're able to detect things that we couldn't see with our eyes or with the optical so That's why we have different instruments that run in ultraviolet, infrared, microwave. There's all, all sorts of different instruments.

Dusty Rhodes  08:48
So occasionally, when we see something on the news about a new galaxy has been discovered, a new star system, or something like this, or new pictures have come in from the satellites that are orbiting Earth. I mean, they look amazing. I mean, the colour is huge, and it just it looks like a piece of art. But better is that the kind of thing that has been captured by the ultraviolet spectrograph instrument.

Stephen Ringler  09:13
Ah. So the ultraviolet spectrograph instrument works in a very different way than the telescopes that you see. So the telescopes that we see like take James Webb Space Telescope, which is the new kind of biggest and brightest and awesomest telescope in space that works in the infrared, so it's a different light that we don't see. And when you get those images, it's taken just like a camera picture that we would take on our phone. So it comes in as like a square, okay, but then we can't actually see any of that light, so we have to do what's called false colouring of the information that comes in to turn it into something that you and I can see.


Dusty Rhodes  09:51
So then, if that was looking after infrared, then the ultraviolet side of things, what do you discover with your instrument?


Stephen Ringler  09:58
So the ultraviolet, um. Sensor is a scanning sensor, so it actually looks at it's a little hard to explain, but basically, instead of looking at like a square picture, it even though the focal plane is still a square, it's actually only looking at a very small slit, and then all the rest of the pixels have to do with different wavelengths in ultraviolet. So it's doing a scan of Jupiter as it goes around, and the primary thing it's looking at is what's called the Northern Lights of Jupiter. So the Northern Lights of Jupiter are just like what we have here on Earth, except they're three times the size of planet Earth. They're gigantic. And the reason that's interesting to scientists is because Jupiter has one of the biggest, strongest magnetospheres in our solar system, apart from earth, and the magnetosphere here on Earth is what protects you and I from ultraviolet rays coming in and hurting us. So it's another it's effectively a big magnet, and we're studying that with the ultraviolet spectrograph.

Dusty Rhodes  11:04
Cool. Now, before I know that, because I love all of this, I'm just a space and an aviation kind of a guy coming back to kind of a engineering aspect of that. What's the biggest professional challenge you faced?

Stephen Ringler  11:17
Okay, I'll tell you what I think the biggest professional challenge I faced. It really comes down to being sold a dream when I was a kid about we're going to send humans to Mars. We're going to go to these ice planets around Jupiter. And then when I got into the industry, and I worked for NASA, watching the budget GET CUT and CUT and CUT and CUT was incredibly painstaking, and so much so that, and I've heard it's gotten cut even more that I actually decided to up and leave where I had dreamt of working forever and to try a different model, which is here in the UK, where they do things a bit more commercially. Now, no model's perfect, whether you use kind of the government funded model, if you use a more commercial model, but that that was a really big challenge for me to see, that you have to start doing more or the same with less and less money. And that actually became to a point of diminishing return, and we're still not on Mars with humans.

Dusty Rhodes  12:21
So for you, then the solution was, right? I'm not putting up with this anymore. I am a person. I have got my own dreams and things that I want to achieve, and I've got my heart in this to a certain extent. If it's not going to work here, I'm going to make it work somewhere else. And I think what you've done is literally jumped out of the pan and into the fire, because it's one thing having a professional challenge in a big organisation, but you decided to go out and then do it on your own, on a completely different thing, and share your passion and enthusiasm for, you know, engineering and space and everything the world, by uh, setting up a space store. So tell me, tell me kind of where, because you've a great story to go with this. All right, you went from NASA to build a bear, or another way. You went from Build A Bear to starting a space store, and you did all this on a date night. Of all things, are you crazy?

Stephen Ringler  13:16
Of all things with, with my lovely wife, who we are still very happily married. No, I mean, it's I personally find looking back on it, because this was about 11 years ago when I moved from NASA to the UK, and they in the UK, they brought me on board to help set up, or not set up, but expand their space community here at a place called Harwell campus, which is a Science and Technology campus that hosts what we call the space cluster. So when I came there was like 20 ish space companies. Now there's like 100 there's quite a few people working in space. But I came over with the feeling of, you know what, I'm a little lost. To be quite honest. I had this dream to work in this one place. I did that. I loved it, but I got disappointed, so I was trying to find myself, and within the first three months, we had to go back to America for a work trip, and we were on a date, we were walking through a shopping centre, and we saw Build A Bear, and I was just like, Huh, what if we had build a rocket. Wouldn't that be cool? Wouldn't there be kids like me who maybe, know, not into stuffed animals, but more into rockets? Wouldn't that be rad? And that's where it just snowballed so. And what's funny is, I've never actually created the build a rocket part of the company, yet. I would like to someday, but it just snowballed into this thing about, well, okay, there is still people. There's young people that have the same dreams that I had when I was a kid. But how do we how do we bring that to them, and how do we bring it to them, also realistically, so they understand what they're getting into so it's not to say, stop the dream. I think we should still send people to Mars. I think that's a great dream. We should do. It, but how are we going to do it? What are the what are the obstacles? What are the challenges, like funding that gets in the way and working cross globally? How do we, how do we make these things work? And so that's that's kind of where that passion all got directed to, for space door.

Dusty Rhodes  15:14
So you're kind of thinking of kids who, like you said, you little bit of space in your blood with your your grandfather, you like watching their space shows on on TV, and you wanted to reach and just touch it and try it out and see if there's some See, this is kind of the core mission of space store, where kids, teenagers can come in and they can touch it and experience and kind of get an idea of it. How do you do this? Because, you know, you're still on earth, to give them a sense of space.

Stephen Ringler  15:43
Well, we bring space to Earth, that's what we do, and experiences is what people are looking for. When we started the company, I asked two questions to a whole bunch of people. The first question was, do you like space? Yes or no, and would you pay for an experience of space on Earth, yes or no. And it turned out that 96% of people said yes, they like space. 92% said they'd pay for an experience of space on Earth. So I thought, well, that's a pretty good market to go for. That's almost everybody. But of course, we had to pick and choose different categories to kind of start with, and the journey has really led us to doing a huge focus on the education side. So working with young people between the ages of 15 all the way up to 22 but then also you'll be, I'm sure you know, you said you're a big space enthusiast. There's a lot of adults out there that love this too. So we actually work with corporations, and we go in and provide kind of edutainment. And I think of one of my jobs in life is to try to convert people from whatever industry they're working in to come over to the space industry, even as adults.

Dusty Rhodes  16:51
So let me ask you, Steven, what actual activities then do you offer at space? Or give me examples?

Stephen Ringler  16:57
Well, we do all sorts of activities to get people interested in space. And one thing to I know we're going to talk about engineering, but I must make this point, and that is that the space industry belongs to everyone. So if you think about it, if we're ultimately trying to take human beings and put them somewhere else, everything that is part of a human being needs to be thought about taking them somewhere else. So that means we need to think about food, clothing and fashion. We need to look at architecture, we need to look at design. We need to be able to tell stories creative writing. We need to be able to tell history. So I'm mentioning subjects here that aren't engineering and math, and I have to make that point, that it's for everyone, and so that is one of the core drivers for us, is that we have activities that cover the gamut. Because, as I mentioned, 96 people, percent of people like space. Why would we want to close off our industry so that only the small five to 10% that might pursue engineering, and that's one of the problems that I discovered when I worked back at NASA. And it's not a problem of NASA, per se. It's a kind of a global problem we have in our industry that we focus so much on. You have to study math and science if you want to do this, and then we've really pigeon pigeonholed ourselves, and now a lot of people just feel very distant from the space industry. They don't know what we're doing. I remember when, and you might remember this too, when the Space Shuttle Program was retired under President Obama, I had so many people ask me, oh, so the space the space program is over, like the space program is not over. You still use Sat Nav to get to where you're going. You still use credit card machines that go through satellites, you know, like, What are you talking about? And we as an industry have had a problem of being able to keep the public engaged in what we're doing. So I want to make that point that it's not just for science and engineers, but we do activities across the whole bit

Dusty Rhodes  19:02
it's come but it's that's kind of like, you know, in engineering is like, you know, scientists and engineers build buildings, and then the other 90% of the population don't give a darn How was built, all right, but they use it. So it's the same thing in space. So what you're doing is, you're kind of showing the 90% hey, here's the kind of things that you'll be able to do, but we still need the 10% of engineers in order to kind of figure out the problems. Figure out the problems and put

Stephen Ringler  19:24
it together. And truthfully, we need more than 10% and that's part of why my my goal, and part of why I love engineers Ireland, because you guys are doing this too. You are trying to inspire more people to join the industry for that exact reason. So I do like secretly, not secretly. I want people to get into stems or steam science, technology, engineering, arts and math. I want them to do that, and we do activities along that way as well. I think one that's one that's really fun is we've partnered with another organisation here in Oxford called House of fun, and they have been doing an engineering activity Workshop. At schools using a very cool type of Lego kit. It's a Lego kit that, effectively, I know, wait for it can build over 200 different models. And when I, when I found out what they were doing and how they were doing it, I, like, I leaped on it, and have now become very involved with them to bring the engineering aspect to schools, and we've started engineering clubs, engineering workshops, where I can actually teach kids at the young age of five, six all the way up to secondary school, the engineering process. Because, get this, I mean, I'm at schools. Literally every day. I've been I think yesterday, I was at two or three schools, and last week, I think I went to seven different schools, and I have the same conversations with students, and I say, you know, I teach them about engineering roles, what's a procurement engineer, what's a mechanical engineer, what's a quality assurance engineer. They have no clue about what these rules are, but I can teach them the role and then have them do the role while they're building something around Lego and then I can teach the engineering design life cycle, from requirements to building it to testing it all the way around. And that's one of the activities that I've been super passionate about over the last few months. Since we've we've started this partnership to really get that engineering piece in there as well. So that's one example. I've got many more examples I can tell

Dusty Rhodes  21:23
you about. Well, let me ask you a specific question. Then, I'm an engineer. I'm based in Ireland, going to the UK, either for a trip myself, or perhaps a quick holiday or a weekend away with it, with family. And I kind of think, hmm, maybe I'll get the kids to come along, or maybe I want to see this myself, all right, to inspire that little, ah, career in engineering could be good. Do you have a specific experience that you offer at Space store that will be good in that specific circumstance? Yes,

Stephen Ringler  21:50
yes, we do. It's called astronaut experience for two, but you can do it for four, you can do it for six, and you can come to our shop in Oxford, at the heart of Oxford, at the covered market, and we basically provide you an hour and a half experience that's very hands on, that will hopefully inspire not just young people, but also trying to convert adults to work in our industry. And that activity, that experience includes using augmented reality, which is a type of engineering that we've had to use to create augmented reality. So we have the solar system, we have different rockets, et cetera, that we can use to kind of get those juices flowing. We use virtual reality. So we have a number of different activities that they can they go in and they go into space, and they see what it's like to be in space, and they see what it's like to launch on a rocket. We then take them on a kind of scientific discovery journey using meteorites. So we take actual rocks from space and kind of tell them the story of how we got them here on Earth and what's so special about them. We also have replica space suits. So we actually have suits that aren't the real thing, which are really expensive, and they're not costumes which are really cheap, but they're they're somewhere in between that give a really realistic experience of, hey, this is what a space suits like, and these are the engineering pieces of the spacesuit to keep that astronaut alive. And then we also do a little fun thing about food and how space food works, because a lot of people have misconceptions about how how food works in space, and so we teach them about that. And of course, you get a nice little cool astronaut certificate as you leave. So that's that's probably the best thing. If you're visiting, come to the shop, spend an hour and a half with us. It's good fun. And hopefully, if you're looking to get inspire your kids, it'll do that for you.

Dusty Rhodes  23:35
Cool. If you're planning a trip to the UK spacestore.com.co.com, is the website or just search space story? You get it. Let me move on to problem solving and teams. Did you work with the Aerospace Corporation? Am I right?


Stephen Ringler  23:49
I did, yes. All right, yeah, nearly 14 years I think, wow. And what did you do there? Yeah, so I am what's called a precision pointing engineer. Whoa. It's a fancy way of saying. We like to take things in space and make sure they point in the right direction. Perfect example, if anybody has, you know, TV from you know, satellite TV, there's a satellite above your country. You want to make sure it's pointing at you. That's what we do.

Dusty Rhodes  24:16
Cool. Tell me what were the most critical lessons that you learned while you were there about project management.

Stephen Ringler  24:23
So okay, on project management. I mean, I think this goes across technical and project management is testing, testing, testing. So when it comes to putting something in space, you can't go fix it. So the rigor that's required to test and make sure something works on the ground before we send it up is incredibly important, because if it gets up there and something breaks, that's it. You're done. You've just wasted hundreds of millions of pounds or more. So I think a lot of people don't appreciate that in the engineering design. Cycle that after you build something. So you design it, you build it, and then you test it to be very comfortable with when you test it, it to not work, and then to go back and circle around the design and build part that is just going to happen. And a lot of people kind of think, Oh, well, if you have a really good design, it's just, you build it, it's just gonna work. Yeah, that is just not the case in engineering, in any form of engineering, but in space, especially because we have no means to fix it, or virtually no means to fix it. So that would be number one lesson is make time for the testing. Really plan your testing out until that time.

Dusty Rhodes  25:37
And do you also make it a point of try to break it. I mean, go out of your way to try and break it? 

Stephen Ringler  25:43
I go out of my Yeah, that's funny. You say that. I tell people that my middle name is, I'm going to break it. And that's on purpose, like, because I'm a test engineer as well. And actually, on some recent projects, I've been training up some young test engineers, and I tell them their job is you need to break it. Break it until it stops breaking, and then we can set it to space.

Dusty Rhodes  26:07
Okay, well, then let me ask you. Then following on from that, because one of the Okay, I'm gonna say in inverted commas, exciting things about space engineering is that things go wrong and frequently, and things blow up and, you know, talk about breaking things. Goes wrong. How do you approach risk management? Because that's such an important part of engineering, how do you approach risk management and mitigation for these engineering technologies,

Stephen Ringler  26:34
risk management and risk mitigation is like the top of the list, especially for space programs, but you have to categorize risk based off of the objective of your mission. So what do I mean by that? So for NASA, there are four different classes of missions. There's a, b, c and d, simply put a James Webb telescope, no tolerance for risk. That thing has to work. We're going to put all the money we can possibly into it. That's why it cost over 10 billion pounds or $10 billion Excuse me. Class D is more on the research side. We're going to we're going to accept risk. We're going to see what the risks are and say, You know what, I'm going to live with that even though it might go wrong, because we're going to spend less money. So at the start of pretty much any engineering meeting that you're running, whether you're on a Class A to Class D mission, you start with the risks you have, what's called a risk register. You you've identified. These are the key things, and how are we taking those risks from week to week and making sure that we're conscious of them, we're trying to mitigate them, or we're going to accept them. So that's, it's, it's, frankly, it's the start of every meeting.

Dusty Rhodes  27:43
Wow. And you can apply that, of course, to every engineering tech project across course, is just a good philosophy. Another thing I want to ask you about was, I mean, you're a very good public speaker, and listening to you chatting here is evident. I'm thinking of engineers where you've got a project and you've got particular technical things behind it, and you want to make it work, all right, but then you hit that wall where you have to make a presentation, all right, and you're talking to people who are not technical, or they're stakeholders, and they're more interested in the money, and you're trying to communicate this complex technical information to them as because you need them to sign off on or say, yeah, what's your way of dealing? Because you've dealt with some really mad stuff, all right, but yet, you need to get funding for it. So how? What's it? What? What tip? One or two tips you would have for presentations, for engineers, to convince

Stephen Ringler  28:36
people, I've got a few, I've got a few tips. The first tip is that people are people. At the end of the day, all humans eat, all humans sleep, all humans have hobbies. So think about every human you meet as like they're actually probably not that different than me. They probably are interested in something. They probably like something to eat, and they probably live somewhere. So if you kind of bring your guard down to the point of like, Hey, we are all in this together, and we're humans, I think that that's one kind of block that helps. Because I think when I first started, I got this impression, and don't get me wrong, you do need to respect those that are that have gone before you. You need to have a deference. I think that's very important, especially for for young engineers to really think about, you know, how do I respect the the folks that have gone before me, but also remember that they're people, and they've gone through the same path that you're going through. So that that's, that's kind of tip number one, it's kind of that mind, mind change about who you're working with. Tip number two is, if you can get involved, even at your own company or with some of your friends, any sort of kind of like weekly or fortnightly practice, how to practice talking technical or talking to different people. We do that at the company, one of the companies I work at, and I can see a huge difference in some of the folks. Yeah. Yeah, tip number three is talk to a mirror. And this sounds weird, but I think one of the problems that we struggle with internally is that we struggle to be okay with who we are. You've probably heard this before. Suddenly you're on a microphone and you hear your voice, and it's higher than the voice that you hear in your head, and that immediately puts people off, and they think, Oh, do I sound like that? And I might you need to become okay with who you are and how you sound, and I found the best way to do that is, if I'm gonna give a talk or I'm gonna give a speech, is I stand in front of a mirror, I'll look myself in the eye, and I'll give myself that talk. And you can learn a lot from that process. So those are three tips. I've got more, but yes, I think it's very important to practice those skills.

Dusty Rhodes  30:46
I also want to ask you about kind of engineering skills, because from what I've read about you, it appears to me that you've got kind of three key engineering skills. All right. One of them is passion, all right, which a top skill for anybody. But do you think that turning passion into career can be a bit of a killer, like I was always into radio broadcasting, and then I got into and I loved it for a long time, and then eventually, kind of, how do you keep that passion alive and then use that passion to motivate teams

Stephen Ringler  31:19
that that's, that's, I think, fundamental to, again, us being human beings. If you are doing what you love, it doesn't feel like work, and you put your heart and soul into it. Now, I have had similar experiences that you've just mentioned around, okay, but I really like this maybe hobby, or I like this thing, and I don't want it to die because it becomes work. Yeah, so there's that kind of balance. And I think what's important, and I found to work for me, is, you know, is to learn about myself, of where does my Where does my day to day passion lie, where I can every single day, know that I'm going to enjoy what I'm doing and test that. In fact, before I even started space store, I tested it for like, a couple years. I wanted to see, will I keep working in evenings to make sure this is, you know, what I want to do for the next 10 years, because that's what you have to give when you start a company. But then I also have other passions and other things that I enjoy, like fish tanks, role playing, games, computer games, jazz piano. These are all things I like and I enjoy. I could probably do some of those things for a job, but I keep those as things that I'm like, Ah, I can. I can spend a little bit of time with that here and there. And I think that help for me is what helps balance it. But one last thing I'll say is that I discovered this in my 40s is I didn't appreciate and that, you know, you're a product of your parents a lot of times. And both of my parents were teachers, and I didn't appreciate that inside of me was the desire to teach. And now I have found that 50% of my time I spend doing engineering, and 50% of my time I effectively do outreach or teaching. And people ask me, Well, Which part do you like more? And I'm like, Well, honestly, if I lost either of those, I think I would die a little on the inside. So I need both of those things to kind of keep me going.

Dusty Rhodes  33:13
It's funny when you share your passion with other people, their interest then drives your passion again. It just keeps the fire going. It's great. Another key skill that I think you would agree with is listening, and especially active listening. Are you able to share an example of where active listening kind of improved an engineering outcome for you?

Stephen Ringler  33:35
Yes. So active listening, I can't emphasize this enough. One of the pitfalls of engineering is engineers love to solve problems, which is great. That's why we're engineers. We solve problems, but sometimes we solve problems that people don't have. And we'll just go down that path, and we will try to make this amazing thing, whatever that might be, and then we make it, and we show it to people, and they're like, Oh, well, so what? Like, I don't want that, right? And that's where active listening comes in. So there are, there are two kinds of ways that you can do research and develop products. One is called push, one is called pull, and in my experience, 95% of everything we do is what's called pull. That means that I need to talk to the customer. I need to talk to the person that's ultimately going to pay this from before I even draw anything on the board about what's your problem, what's your pain point, what are the things that are driving you crazy and keeping you up at night, and then focusing on that throughout the entire engineering life cycle. So an example that worked really well this last year, I've been leading both from a project and the technical side of project called stridor, which you can learn more about. We've got a little bit on the BBC you can see, and it's a robot that is. Designed to help clean up bad stuff, so things like chemical, biological or radiological incidents, and it helps kind of clean those things up so humans don't get in the loop. And one of the reasons I think this project has been so successful over the last year is that we got the operators, the biologists, the chemists, the people that wear the bunny suits that have to go in and use swabs and sweat to, you know, high heavens and all the we got them at the very beginning and said, tell us what your problems are, but not just them. We every month, we would bring them in and say, Are we getting it right? Are we doing the right thing? And I think that is why we've had an incredibly successful project that's continuing on. So that would be my two cents

Dusty Rhodes  35:42
on that. The third key engineering skill that I wanted to ask you about was drive. And specifically, we all have bad days and we all have setbacks. How do you maintain drive with yourself and your team?

Stephen Ringler  35:57
That is, that is probably one of the hardest parts. And I think another word that folks might use is something called Grit. Maybe I don't know who would use that in Ireland or not, but this idea of, how do you make it through when you're having a bad day? And there's a lot of different skills, a lot of different things you can do, one that I found has been very helpful for me, is something called positive self talk. So this is a technique that falls into something called cognitive behavioural therapy, and that's where you can't really change your feelings, but you can change your thoughts. And by changing your thoughts, you can help, you can help get through tough feelings, and so being able to self encourage yourself is one of those things. I think another thing is, is to keep your eye on the prize. So if you think about, I mean, take space store, for example. You know, 10 years ago, it was an idea at a shopping centre with my wife, like walking by Build A Bear. Then it eventually became something on paper. Well now, now we actually have a shop. Now I actually have a business that that's been profitable for the last year. It's actually working. And if I had given up three, four years ago during covid, when I had to put all of my life savings into the company to keep it going. I basically we had to do everything we could. It was at that time. It was at that hard part where you had to really have that, that inner fortitude and that drive, and remember the prize is still there. Keep fighting for it. And also, I mean, the third thing I'll say is you got to surround yourself with people who have gone before you. So I am very keen on mentorship. I have mentored multiple mentors. They can be they can be older, they can be younger. It doesn't really matter. It's people that maybe have done what I would like to do, or what I'm trying to do, or maybe are doing the same thing at the same time, and keeping those people around you to just say, No, keep fighting, keep doing it. It's worth it, that those are the things that I think really have helped me with. Drive.

Dusty Rhodes  38:06
I usually like to end a chat with asking, you know, where do you see yourself in five years time? It's the ultimate question everybody hates, right? But you're, you're a wee bit different, Steven. Can I ask you, where do you see the major long term benefits of space engineering for humanity as a whole over, say, the next 20 years, or even up to 2050

Stephen Ringler  38:31
I love that question, because I think that's one of the things that should continue to drive us to go to Mars, to go To the moon, to put people in space, because the technological benefits that we humanity have received from space is just mind blowing. And again, this is another part of the puzzle that we as an industry have struggled with, is helping people understand what they're benefiting from because of that. I mean, take the MRI for example, right? The MRI exists because of space. Our modern day refrigerator takes place because of space. Our modern day computer chip takes place because we develop something called state space, which is now used in every computer. So there's all these things that we just really wouldn't have done had we not gone to space. And so I think over the next 20 years, personally, we should be investing more in space exploration, because it's going to continue to provide more benefit for here, us, here on Earth. And take climate change, for example. Climate change is real, whether it's human made or not. It doesn't matter. The climate is changing, and we as humans need to adapt. So we need to think about what are ways that we can make those adaptations, because harsh living conditions already say, living in the desert or living in, you know, on the equator is just going to get harsher. So if we're trying to live in an even more harsh environment, like on the Moon or Mars, all. That technology is completely applicable to us here on Earth. So that is what I would think. Over the next 20 years, we should invest more in space globally. I think every country should do more. And yeah, I think it's going to

Dusty Rhodes  40:16
benefit us. Yeah. Wouldn't it be nice if instead of, you know, spending 5% on NATO or your defence budget, or whatever you were to also spend another 5% on exactly that.

Stephen Ringler  40:28
Oh, my goodness, I can imagine. Can you imagine? I mean, it would be, it would be mind blowing. Now I, you know, since I've got the platform, I'm going to go ahead and say something that I believe pretty strongly in. I think that, I think you're right. I also work in defence, and I appreciate defence. It's an important thing. I have no problem with it. But to your point, I think there are ways that we could vector money towards things like education and research that are going to help make this place, make our world a better and more peaceful place that will benefit us in the long run. So absolutely agree with you on that.

Dusty Rhodes  41:06
If you'd like to find out more about Stephen and some of the topics that we chatted about today, you'll find notes and links in the description area of this podcast, including to Stephen's website, which is spacestore.co, but for now, Stephen Ringler, a managing director. Oh, hang on. What is it, Steven-  I blow things up for fun – Ringler! Stephen Ringler, Managing Director of Space Store, thank you so much for joining us. 

Stephen Ringler  42:03
Thank you so much 

Dusty Rhodes  42:07
If you enjoyed our podcast today, please do share with a friend in the business. Just tell them to search for Engineers Ireland in their podcast player. Our podcast is produced by Dustpod.io for Engineers Ireland. For advanced episodes, more information on engineering across Ireland or career development opportunities, there are libraries of information on the website at engineers ireland.ie for now until next time, from myself Dusty Rhodes, thank you for listening.
 

Space for Everyone - Why the Final Frontier Needs Us All: Stephen Ringler, MD at Space Store

Engineering is a diverse and exciting career that fosters immense creative thinking, but just how far can it take you?

Today we hear from an engineer who turned their wildest dreams into reality and took them all the way to NASA. We hear how an opportunity to attend Space Camp inspired their ‘nothing is impossible’ attitude and how engineering has supported further creative pursuits in different disciplines.

Our guest is a trailblazer in the aerospace engineering industry, but also in promoting the idea that ordinary people can do extraordinary things. She is Professor of Aerospace Engineering at Illinois Institute of Technology, Sinéad O’Sullivan.
 

THINGS WE SPOKE ABOUT

  • Early experiences that foster a ‘nothing is impossible’ attitude
  • The impact of surrounding yourself with inspiring people
  • Mission design and AI at NASA
  • Parallels between engineering and other creative pursuits
  • The role of AI and automation in the future of engineering

 

GUEST DETAILS
Sinéad O'Sullivan is an Aerospace Engineer. She formerly led strategy at Harvard Business School’s Institute for Strategy and Competitiveness with Professor Michael Porter and is currently a Professor of Aerospace Engineering at Illinois Institute of Technology. Formerly a Research Fellow at MIT’s College of Computing and MIT Sloan as well as a Human Spaceflight mission designer for NASA and the Jet Propulsion Laboratory. Her work focuses on the intersection of technology, innovation, geopolitics, and national security. She sits on the board of the European Space Policy Institute, is a frequent contributor to the Financial Times, and is Board Member of IMMA - the Irish Museum of Modern Art. She was also recently nominated as a fellow of Engineers Ireland.

Connect with Sinéad on LinkedIn

 

MORE INFORMATION
Come meet the Engineers Ireland Team at the National Ploughing Championships from September 17th to 19th and have a blast at our Space Station.

We will have three incredible experiences at the Engineers Ireland 'Space Store', ran by former NASA Engineer Steve Ringler - who will be down at the Ploughing Championships with our team.

You can immerse yourself in the cosmos with virtual reality adventures using state-of-the-art headsets, try on a replica spacesuit, or get a hands-on experience with real space rocks, including pieces of the moon.

Join us at Block 2, Row 11, Stand 169 for an unforgettable journey through space and engineering.

Looking for ways to explore or advance a career in the field of engineering? Visit Engineers Ireland to learn more about the many programs and resources on offer.

Sinead's book “Good Ideas and Power Moves” is due to be published in September 2025.

Engineers Journal AMPLIFIED is produced by DustPod.io for Engineers Ireland.

 

QUOTES
"I got to spend time with the engineers at NASA, and it just put this very kind of human, normal person face on this career that seemed totally inaccessible." - Sinéad O’Sullivan.

"There are a ton of really smart engineers that are solving these problems at any given time. But the problem really, I think, lies with the bureaucracy of how we fund science, how we create policy around that." - Sinéad O’Sullivan

"I feel like to be creative, you have to let that child part grow up with you, like if you really want to be good at doing these types of jobs, don't let people tell you they're dumb ideas." - Sinéad O’Sullivan

"To be a great engineer, you need to be around great engineers." - Sinéad O’Sullivan

"My entire career has been curiosity-driven for the simple reason that if I'm really interested in it, I'm going to work hard enough at it to be successful in it." - Sinéad O’Sullivan

"Engineering is really about learning a way of thinking, and it's one that allows you to understand nuance, complexity, and difficult challenges that you can apply to literally any other career." - Sinéad O’Sullivan

 

KEYWORDS
#engineering #nasa #career #space #mission #taylorswift #robots

 

 

TRANSCRIPTION
For your convenience, we include an automated AI transcription:

 

Dusty Rhodes  0:00 
Right now on Amplified, how ordinary engineers achieve extraordinary things.

Sinead O'Sullivan  0:06 
If you're an engineer, you can do anything else, and it nearly makes you a better thing. So for example, maybe I want to do law, but I really am excited about engineering. I would say, do engineering, because guess what, engineers ultimately make better lawyers. Learning engineering is really about learning a way of thinking, and it's one that allows you to understand nuance, complexity, difficult challenges that you can apply to literally any other career. I can do anything with my engineering degree.

Dusty Rhodes  0:37 
Hello there. My name is Dusty Rhodes. Welcome to Amplified, the Engineers Journal podcast. A lot of engineering is thinking about what is possible and then setting out to make it a reality. Our guest today is an expert at doing this because she has pushed the envelope of engineering literally to its limits. As a teenager in Armagh, she decided that she wanted to work with NASA and spent many years there working on models to understand which mission design from a possible million would be the one best one today. As well as working on AI and how some tech platforms are more powerful than countries, she's also found time to set up a record company, work in a two-star Michelin restaurant and study for a diploma and wine. So if you're thinking, ‘how do I make my career dreams come true’ I think our guest today is going to have a few answers and a little inspiration for you. It's a pleasure to welcome Sinead O'Sullivan. Sinead, how are you?

Sinead O'Sullivan  1:28 
I'm great. Thank you so much for having me

Dusty Rhodes  1:33 
Let me start off with I mean, your career is just a dazzling array of accomplishments. Can you just kind of bring me back to the start and tell me the story of how your journey began into aerospace engineering? 

Sinead O'Sullivan  1:46 
Yeah, I mean, I was really, really lucky when I was younger that I got to go to space camp in Houston. They have an international camp. And so it's, it's kind of, it's something like 4045, students from 3036 different countries attend every year, and I was lucky enough to go and represent Northern Ireland, and I got to spend time with the engineers at NASA. And it just put this very kind of human, normal person face on this career that seemed totally inaccessible. And I remember coming back and telling people that, yeah, I want to be a neuroscience engineer, and so I'm going to work at NASA. And they would look at me as if I had three heads, but I had met very normal people who had done it, and it was no big deal for them. So I kind of thought, Well, why can't I do that too?

Dusty Rhodes  2:40 
The following, with NASA. You get the gig with NASA. I mean, there's very, from my limited knowledge of NASA, they're either talking about going to the ISS the International Space Station, going to the moon or going to Mars. Which one of these were you involved in? 

Sinead O'Sullivan  2:54 
So I actually did human spaceflight mission design. So anything that involves, I mean, very simply, there's human and then non-human, you're kind of robotic mission design. I was involved in the planning of anything that was that involves humans in the loop. So if there was an astronaut involved in some capacity, that would have fallen into my my bracket. And, yeah, there were a couple. I mean, you know, any given time we were designing, you know, maybe upwards of 10 different missions. Now, not all of those missions would make it through to being fully funded and something that we would actually work on, but we would look at lots of, you know, kind of like, you know, ideate, lots of different types of missions, and then some would get further along. So for example, the mission to Mars is one that you know, is quite famous and has made it very far along in its trajectory. There were a couple that I worked on that unfortunately did not make it as far along. One of them is, is what was known as the Asteroid Redirect Mission, which is where a close fly by asteroid would be captured by this kind of robotic arm type thing as it went past the Earth's atmosphere, and it would be brought then into lunar lunar orbit, a retrograde orbit, so just an orbit around the moon, and we would then send humans back and forth to that asteroid for mining purposes. Now the reason for that being that we would get to test a lot of the mining equipment that we wanted to send to Mars in a much closer and safer way than sending it to Mars and hoping for the best, and because we also wanted to test some other human-related mission components that were safer done closer to Earth, on the moon rather than Mars. Yeah. I mean, very interesting set of projects. And NASA is doing a lot of very interesting work at any given time. And sorry, you mentioned earlier that I chose the best mission out of a million statistically. And so a lot of the work that I did. Was kind of looking at the statistics and the number of combinations of different types of missions, and trying to optimise for the overall mission design. And you're looking at hundreds of trillions, not a million. And so it becomes this, you know, we would use supercomputers to try and optimise one small part of this that and the code on that supercomputer might take five days to run, and then you realise you're a bug on day four, and you restart it. But yeah, very exciting types of work that NASA's doing, I got to play a very small role in.

Dusty Rhodes  5:35 
You mentioned mining on an asteroid a great distance away from us, and it kind of almost brings that back to engineering here on Earth, because, you know, you're thinking about Greenfield sites and brownfield sites, and nothing is more Greenfield than an asteroid. It's completely barren. I mean, do you have the same kind of problems, if you like, from a different perspective? But are they at the core of them? Are they the same problems that regular engineers have?

Sinead O'Sullivan  6:07 
Well, I mean, NASA engineers are regular engineers. We kind of put these people on pedestals and make it seem like it's impossible to do what they're doing. I mean, they're just regular people that went to university and got a job and have families and go to work nine to five. You know, now, the problems that they work on are a little more abstract, because they're not testing it every day. You know, they might test it once or twice in their career, if they're lucky. I mean, if you look at the Mars Rover, for example, curiosity and endeavour. I mean, you know, I got to spend time with those engineers as they were testing it live. I was in mission control as that landed. I mean, you know, seeing the face of engineers after they've worked on something 24/7, for eight years straight, and then it works. I mean, that's amazing. But these, I mean, they're still, these are very normal people doing normal engineering jobs. Um, one of the closest analogies I would have with, and I did a lot of kind of underwater robotics work for the US Navy. A lot of anyone that's working with water is essentially working with a very similar environment to space. You've got very high-pressure, temperature differentials. Stuff moves like just, it sounds simple but like, stuff just moves in ways that you kind of is hard to control. It's hard to see. Like, sensors don't work that well. So like, if you're you know, if you have this underwater robotic and you're trying to find something to shear, there's glean. Sensors just don't work that well. Everything gets wet, everything gets hot or really cold. So like the closest analogy to kind of an on-Earth environment would definitely be underwater, which is why so many of the astronauts that you see graduating from NASA's astronaut programs have come from institutions like Woods Hole, which is kind of ocean oceanographic research centre. But, yeah, no, these engineers are, are regular engineers. They're, they're building, they're building very normal stuff. And there's a reason that JCB is one of the larger lunar mining research kind of institutions, you know, these, these are not totally abstract. Some of it feels very abstract.

Dusty Rhodes  8:22 
Sure, but yeah, so engineers at NASA are like engineers all over the world. Okay, very intelligent, very curious. People always looking for a solution. The problems that get thrown at you are, as you say, abstract or unusual, but the problem processing, solving problems, your thought process, the method is the same. So can you give me an example, then, of a problem that you were given where you would have used the same method to figure it out?

Sinead O'Sullivan  8:49 
I can give you dozens. I mean, what, you know, what my specialisation was actually in. I came from a kind of world-renowned centre, Academic Centre which created engineering methodologies. And so the methodologies that we would use at NASA were exactly the same engineering methodologies that were used for Boeing, creating, designing aircraft. You know, I have classmates I went to Queen's University in Belfast, and I have classmates that went on to work for spirit of shorts in Belfast. They worked for Airbus. They would use the same methodologies, except the difference is that we would get to test ours slightly less often, and it would be a lot more kind of hypothetical, which is why, and sorry, the budgets for ours were extremely different. You know, the budget for a spaceflight program is infinitely larger than, I shouldn't say infinitely larger, but it's significantly larger than most kind of Earth-constrained problems. So you know, I'd say the big difference is that you have to get really, really creative in how you think about testing some of the. Stuff. You spend a lot of time modelling how you think things are going to react, the behaviour, the interaction between, you know, different levels of gravity, or, you know, you spend a lot of time modelling components and how they might interact. And then you hope to God that those models work because you've, you've just built a whole thing around that there's less of a feedback loop. So that's probably the big difference with a lot of the stuff.

Dusty Rhodes  10:26 
But what about that? You say you need to get creative. How do you get creative with these problems?

Sinead O'Sullivan  10:30 
Going back to this, the Space Camp thing, I went to mentor, and to be one of the kind of, yeah, the mentors at space camp, and you have these 16-year-olds, and they're kind of throwing out ideas like, why don't we just do some Hyperloop, kind of magnetic, you know, launch system? And you're thinking, or, I don't know if that's, you know, okay, sure. Why not? Or a space elevator or something like that, and you kind of think that doesn't seem very realistic or practical. But then several years later, you hear in the news that there is now a company that's being funded with hundreds of millions of dollars to do these things. And so one of the most amazing things about the space and the aerospace industry, I find, is that it actually really helps you to not lose that sense of anything is possible that you have at a young age, because it is literally and, you know, I spend so much time with people at NASA and the GERD propulsion lab and other really cool places and they spitball ideas as if they're five years Old. Like, why don't we just do this? And the adult in you says, well, budget, Paul, you know, there's a there's 10 million different reasons why that's not going to work. But you have to really, really restrain yourself and say, Actually that forget about all of those kind of other reasons the technology and that could actually work. So then you realise is the problem with a lot of our science R and D, actually, the inability to get the politicians on board, the financing on board, and that's kind of the direction that I moved in with my career because I realised that there are a ton of really smart engineers that are solving these problems at any given time that we have. But the problem, really, I think, lies with the bureaucracy of how we fund science, how we create policy around that. And it's like, if we could just give money to these people that are like, Let's build a space elevator without thinking about the technological or the other kind of constraints we would probably have 16-year-olds building really sophisticated solutions to problems that we've been trying to solve for a really long time. So I kind of feel like to be creative, you have to like as you get older, right? And you're gonna know this, everyone feels it the child, in you get smaller and smaller and smaller. The child that would have said, just do this or that, but you have to kind of let that child grow up with you, like if you really want to be good at doing these types of jobs, don't let people tell you they're dumb ideas.

Dusty Rhodes  13:18 
Another part of that is going to make a bigger impression, I think, in the future. And you must have had experience of this is robots and automation, because obviously you can't send humans to asteroids or to Mars or, you know, hopefully we're going back to the moon. But robot, and I've seen a lot of stuff where they're talking about building a base on the moon, but it will be built by automated robots before a single man or woman lands there. And I find that's amazing. Have you gotten involved in this? Have you?

Sinead O'Sullivan  13:47 
I haven't done anything specifically on lunar construction, but I did a lot of work on autonomous systems.

Dusty Rhodes  13:54 
Yeah, that's what I was talking about robots and automation. Yeah, tell me more.

Sinead O'Sullivan  13:58 
I mean, it's just, it's really incredible. I, you know, we live in an interesting period at the minute, because I spent many years working on kind of robotics and autonomous systems, um, and now we're at the stage where the difference between an autonomous system, the work that it can do, the constraints that there are in, in how we should expect these systems to work, and kind of societal expectations of an understanding of these systems are not that well understood. So, so. So, for example, there are two types of people generally, and people will kind of fall into one of these two categories. You're either somebody who thinks never gonna happen, how could, how could a robot do something that humans do? And even AI. But let's stick with robots and automation, autonomous systems for a minute, and then there are people who think these things are gonna do everything, and they're gonna kill us, and they're gonna kill everyone. And people typically fall very quickly into one of these two categories. You know, having built some of the most sophisticated autonomous systems for the Department of Defense, particularly as I mentioned underwater - I spent quite a bit of time working underwater, which is the hardest environment you could build a system in because it doesn't ever really know where it is because things move constantly under water. GPS, oh my god GPS does not work underwater. How do you locate yourself if you have a system of three different robots and they're trying to do something together, how do they know where each other is? Because of the refraction of water itself, it's actually very hard to do this quickly. One of the hardest things to do is to get underwater systems to communicate with each other. And there's a lot we can learn from underwater autonomous systems that can help us understand how autonomous cars communicate with each other when there's high traffic. There's a lot of really exciting stuff happening there. I want to ask people, whatever bucket they fall into, either 'Oh it's going to fix everything' or  'it's going to kill us all', to kind of have some restraint there and look at where they're really good at what they're doing and where they're just not as good. I kind of like to think of autonomous systems as a tool that humans use, never in a full replacement capacity, but that we can use to make our lives better and easier. That helps us in some capacity, but not in a full replacement mode and certainly not in a robot that has super-intelligence of itself that is going to kill us all. 

Dusty Rhodes  17:07 
I definitely want to dig into more about that because robots, automation, AI and all in that bucket is something I want to dig in with you about. But first, just a quick mention that if you're listening to the podcast and you're kind of thinking that this whole space exploration and everything just sounds amazing, and you're thinking to yourself what it would feel like to get into a rocket ship and go off to space, well, here's an invitation to come to the Engineers Ireland Team, at the National Ploughing Championships, September 17th-19th, because we have got our very own Engineers Ireland Space Station on-site! There's going to be three incredible experiences there for you in the Space Store, which is run by former NASA Engineer Steve Ringler, who will be down at the Ploughing Championships with out Team. Immerse yourself in the cosmos with virtual reality adventures using state-of-the-art VR headsets, you can try on a replica space suit - that's top of my list, or you can get a hands-on experience of real space rocks, including actual pieces of the moon. To do that, just join us at Block 2, Row 11, Stand 169 for an unforgettable journey through space and engineering. Find out more here!

Dusty Rhodes  18:19
Sinéad I can see you making a note, is it about the Ploughing Championships? 

Sinead O'Sullivan  18:23
It absolutely is. It's very exciting, it's very, very cool, the space suit in particular, I spent a long time working with Space Suit designers and material engineers, oh my god they're just unbelievably complicated. I remember trying on my first space suit when I was younger and that had probably the biggest impression on me because you forget how hard it is of an environment on humans and you've got this one thing that protects you and they're just so unbelievably cool, but complicated things. So definitely go and look at the space suit.

Dusty Rhodes  19:09
Sinéad I want to move on and just ask you about how you think about life, because working for NASA is a lofty ambition, and you were talking about the kid inside you and the kid goes 'yeah of course you can!' A lot of us lose that as we get older. But you've gone and done that and worked at NASA, and I'm sure a lot of us would be like 'we'll I'd love to be a wine expert', you've done all these things I mean you're writing books, let me know how is it that when your brain works when you get a creative idea in your head you go from crazy idea to actually doing it and achieving it?

Sinead O'Sullivan  19:48
Yeah, that's an interesting question, I mean, I think you've kind of answered it in your question. And I've kind of discussed it before but like I'd say if there was something I've learned when I was younger, maybe 16 / 17, when I feel like I was making career decisions that stayed with me, is that I met people who did extraordinary things and they were just ordinary people and I think there's something about that that made me internalise the idea that there's literally nothing that you cannot do. My friends have just done amazing stuff and I see them on their journey and they're not easy things to do like you have to have grit, determination and resiliency, but nothing feels like it's impossible for me. It's not necessarily an ego thing, I am never the smartest person in a room and I didn't get the best grades in school, and people probably laughed at me when I said I was going to NASA, because I was never the top of my class. And you know, normal people can do extraordinary things. At a young age if you develop agency like 'I can go and do those things', sure it might take you a while to figure out how to do them, but nothing feels impossible. One you realise that the hard part is actually figuring out what thing you want to do if you could do anything, because there are so many things to do. And so the hard part is waking up every day and thinking 'what do I really want to dedicate the next month, six months, year, five years, to doing what is the goal?' And once you've decided on the goal, I mean, it really is just a matter of going and doing it and sticking at it.

Dusty Rhodes  22:13 
A lot of a lot of engineers will have dreams, as we all do, and they say, I want to buy, build the first, you know, 50-story skyscraper in Ireland or I want to run my own firm, or I want to do something, you know, you know, crazy at the in the middle of the Atlantic, or whatever, and they have the you kind of just get stuck in a rut, and you don't move on. I've heard two things that I have found to be true, and I just want to ask you if you found them be true. Number one is, you have those crazy ideas and you think, okay, great, I'm going to do it. All right, you should try and hang out with the people that you want to be like. So if you want to be a millionaire, hang out with millionaires. All right? And the other thing is, is that when you start hanging out with the people that you want to be like they're more giving because they're ahead of you. And it's just a natural thing in life where kind of, you know, somebody who's climbing up the ladder doesn't want somebody in their way, but somebody who's behind is not important. So you're quite happy to go, oh yeah. Well, listen, if you want to do NASA, here's the thing. You go through the whole, whole steps of them, and you get all that. Have you found that also to be true in your career?

Sinead O'Sullivan  23:23 
Yeah, you've nailed it. I mean, so many people don't understand that 90% of trying to do something hard isn't about the sure you need the technical skills, right? So, like, for engineering is a great example. I can't be an engineer at NASA. If I don't understand maths, like there is a basic requirement, yeah, technically. But I think once you have that, like, how many engineers are there in the world? So many, but not everyone gets to work at NASA. You know, I say that these are ordinary people, but, you know, there are few of them, and it's a very prestigious job. But I think what people don't quite understand, and it took me a really, really long time to understand this, is that most of the stuff that you learn about how to actually get these jobs and do them, is like implicit learning. It's not in a textbook. It's not written down anywhere. It's the kind of stuff that you only pick up. It's a mentality, it's how to go about things, it's how you communicate that you only really learn when you spend time with the people that are doing it. And so there's this kind of insider, outsider perspective, which is hard like it is unbelievably hard to break through, but if you spend time with the people that are doing those things, you don't even realise that you're learning how to be one of those people, and then you wake up one day and you are one of them. And there's so much of the world is about implicit learning, which is why, during COVID, when people stopped going to offices, I felt really bad for younger people, because they're not implicitly learning these things. They might be sitting doing a spreadsheet or using CAD or something, but to be a great engineer, you need to be around great engineers. When you surround yourself with people that you want to be like and you find interesting and, you know it really it's not in a weird or superficial way. I mean, just people that you like, and you find interesting, and you aspire to be, you become one of them over time. I fully believe that we are, you know, we are the sum of the people that we spend the closest amount of time or the most amount of time with. And I'm lucky that I got to travel a lot and meet really cool people all over the world. And I would like to think that I'm a sum of these very cool, interesting people. That's not to say I am cool and interesting, but it's more likely that I will be if I spend time with people like that.

Dusty Rhodes  25:50 
Very, very true. I'm going to hit you now with the strangest twist in an interview that I've ever had in my entire career because we've been talking about career moves. We've been talking about NASA. We've been talking about building crazy things underwater and on remote asteroids and stuff like that. And now we're going to talk about Taylor Swift, oh my gosh. And it's all related to everything that we have been talking about. Okay, because you've written a book called 'Good Ideas and Power Moves'. Link is in the description of the podcast for you. But Taylor Swift almost embodies everything you've been talking about. Tell me about this.

Sinead O'Sullivan  26:29 
I just, I listened to a lot of Taylor Swift music, and I followed her quite closely. You know her kind of personal, unprofessional trials and tribulations. I've seen her as somebody who just does exactly the stuff that I've talked about, and I've always felt really amazed by by somebody like her.

Dusty Rhodes  26:49 
So give me, give me an example of something Taylor did that relates to what we were talking about.

Sinead O'Sullivan  26:53 
I mean, more recently, she re-recorded all of her albums, and literally every executive under the sun. Told her not to do that. She went against a private equity firm with more than a trillion dollars behind it, which told her not to do that, and she still did it. And she there was, I mean, statistically, it was much more likely than not that what she was doing was career suicide, but she just very strongly believed in it, and she had a gut instinct about it, and it worked in her favour for lots of various different reasons. It could easily not have been done, but I just feel like, you know, that is one example of somebody who she still has that child inside of her that says, actually, this is what I want to do, and this is what I'm going to do, and this is what I believe in. And I don't care if the spreadsheets or Wall Street or whoever these, these kind of childless, soulless people tell me that I'm wrong, I'm just gonna go and do it and see what happens. And this is a path that I'm gonna take. I just think she's just incredibly young, fun, courageous, and I just think she's done a lot of really, really interesting stuff. I mean, again, she is someone who against whom the odds have been completely stacked. And she, you know, she wasn't always as successful as she is today. And a lot of people probably don't remember the years when everyone hated her, and a lot of people would have given up and been like, Okay, well, I had a good career so far, I should be thankful for that. And you know, now I'm going to retire because I've made a ton of money, and the time, you know, the time in the limelight is over for me. She didn't do that. She kind of forged her own very, very atypical path. Any executive in the music industry would not have told any of their musicians to do what she did at any given stage of that.

Dusty Rhodes  28:45 
So, would it be true then that Taylor Swift's problem-solving in Taylor Swift, the brain of Taylor Swift, the way it solves problems and the way it makes decisions is something we should learn from.

Sinead O'Sullivan  28:56 
I definitely think so. I, you know, it kind of frustrates me. We were talking earlier about, you know, staying and being creative. And I think that, like not a lot of people for a very long time, took her seriously. I first started to write about Taylor Swift in a more business kind of professional finance capacity several years before, you know, kind of the mainstream, oh, she's amazing and oh, she's making so much money, started to happen. And I remember because I write for the Financial Times, having an argument with my editor there trying to get a piece published about her several years ago. And they said, No, I mean, she's just, you know, she's just a musician, you know, she's just so and so. But the reality is that, and we now know she was never just so and so. She was never just a musician. But getting back to my point, which is that you kind of have to look outside of the box in terms of who's doing something that's really interesting or unique. And don't you know there's in the same way that that adults, part of you will be like, oh, never gonna work bureaucracy, politics, finance, whatever? You have to have that same remove, that same mask when you look at who is inspiring you, or where you find your creativity, a lot of people would for for most of her career, did not take her, did not view her as a serious person, in the same way that most engineers don't go to art museums to try and find you know something that's going to inspire the next NASA mission. But if you want to be creative, you have to look at people just doing weird stuff that is not on this kind of escalator of a career and learn something from that.

Dusty Rhodes  30:42 
One of the things you said at the start of our conversation was it's ordinary people doing extraordinary things, and Taylor Swift is a great example of that because she's just a girl. Where was it Philadelphia, or the state of where she was from? Pennsylvania? Oh, Pennsylvania, that's it. Sorry. So she's from the state of Pennsylvania, small town, Pennsylvania, and, you know, she'd no major, like, you know, her dad wasn't a pop star and like that, but she just came from that, and she had the determination. And many people have seen the video of her sitting as a 14-year-old singing beside some river or whatever, and there was, like, nobody there, all right? And I think the same thing about Ed Sheeran, because he, again, was, he was, I mean, he was a red-headed kid, all right, not blessed with the looks blessing, all right. But he said, I want to be a pop star. And he was a terrible singer when he was a kid.

Sinead O'Sullivan  31:34 
So I love this, yes, I this is my favorite example, and I actually wrote about him in the book. And this is exactly what I refer to, and Taylor Swift writes about it in her lyrics frequently. Yeah, she was never born like this, she had to work so damn hard Yes, to get to where she is today. And I fully believe that, Oh, my God, I was never if you, if you would have asked my maths teacher when I was 15 if I was going to go to NASA, they would have laughed.

Dusty Rhodes  32:03 
Yes, honestly, but if you have that dream and you have that crazy idea, you will then do the work that takes to get there.

Sinead O'Sullivan  32:09 
I believe that, and that's why I, you know, I saw a professor of Aerospace Engineering, and I teach a lot of undergrad engineering, and they kind of all ask me for career advice at certain stages, even after they've kind of long graduated. It's, it's always really nice to hear from from previous students. And they're always kind of, there's, there's a choice that they have to make. Should I do this thing and it's stable, and I know what it and it's a great career, and, yeah, or this other thing. And I was going to say, like, you're asking me this question because you're interested in this other thing. Otherwise, you would have said, No, you would have taken the like, and it's this isn't great advice for everybody, and I acknowledge that you know this. This works for me and it works for a small number of people, but, like, my entire career has been curiosity driven for the simple reason that if I'm really interested in it, I'm going to work hard enough at it to be successful in it. If I'm not interested in it, like there's just no way I'm ever going to be good at it, because I just every there's nothing, nobody is born with a single talent that they're good enough at to get them to the top without trying. And so it's like, what are the things I'm excited about? Because those are the things that I'm going to get off at eight o'clock in the morning and be like, Oh, I can't wait to pick up where I left off yesterday. And so it's like, do the thing that you really love. And when I was younger, I remember, and in Ireland, you know, I think so many people might have experienced this, but if you get good grades, they try to, especially in science, they try to tell you, you should be a doctor, and that's a that's a great job for a lot of people. I just never it. Just never even entered like I just didn't even think about it because I knew I just very specifically. I decided I was going to go wherever NASA and I remember at the time of school being like, okay, cool, but just go and do medicine and I just had no interest. I would have failed. I just would have failed medical school. I just wouldn't have been able to pass it. It would have been too boring for me. Yeah, that it's boring. But for me, I just didn't find it interesting.

Dusty Rhodes  34:24 
But I think it's one of those things where you find the thing, or whatever you go, that's what I want to do. And very, very few people have that. A lot of people, as you say, they go to school and they go to numbers and they get the grades and they go, I'll go be a lawyer, be a doctor, you know, whatever. Be an accountant, you know, whatever. And they make great money, but our their hearts aren't in it. I find most of the engineers that I speak to are not like that, because there was always something about engineering where they kind of went. I love a really good problem. That's why they got into engineering.

Sinead O'Sullivan  34:56 
Yeah, and I worked with a lot of people in finance at the minute and have done for the last few years. And I remember when I went to Harvard Business School, I had gone from working at NASA, where people, I mean, it would be midnight on a Friday night, and I'd be running code, and people would grab a few beers and watch like, you know, it was like a hobby and a job all in one and everyone was super excited about what everyone else was doing. And then I remember going to Harvard Business School and being with a ton of kind of hedge fund, private equity, investment banking type people, and they hated their jobs, and there was no part of them that wanted to ever be in the office. And I remember thinking at the time like, wow, this is the difference between, I mean, an engineer has, like I said, has the ability to make a ton of money in so many different ways that are not engineering. So you can be you can go into accounting, you can go into banking, you can be a doctor, and a lot of the time you'll be pushed into those areas. But you kind of, the engineers are the people who kind of said, I actually don't want to do that. I want to do this other thing. And they're very specific about that thing being engineering. They've chosen engineering, which is why I love working with engineers, because they choose to be there every day when they have alternatives, people that work in finance. And I mean, this is not to say that they're bad or horrible or boring. A lot of people in finance, and they're very cool, but nobody wakes up in the morning as a 15-year-old, and I cannot wait to be an accountant with engineering. You have to, you have to choose that. And there's something so amazing with working with people who are passionate about what they're doing. You can't replace, like there's no there is nothing. There's no amount of money in the world, salary wise, that you can replace working with cool, interested people with.

Dusty Rhodes  36:52 
Describe to me the feeling you get when you're working with cool, interesting people, and you have this enormous problem, and then you come up with an idea. And then you fix it. What's that feeling like when you go it worked?

Sinead O'Sullivan  37:04 
It's priceless to see something that you've built. Work is priceless. And people feel this at a really young age, and this is the thing that they lose, I think, when they get older, this kind of problem solving, because problems get more complex and they get more kind of ethereal, and so many more people are involved in fixing it that no one really takes ownership over it. But when you're a kid, right? And you're building Lego, and the thing works, you know, like, Huh? You know, I've been working with chefs recently, like top chefs at a two-star mission restaurant, I see the same thing. It's engineering. They see it every they build something, and there's a reason that they work 18 hour days, every day, is because they get so much satisfaction from the thing that they made than going and working. There's something about that that just, it's just money. It's like, it's, it's like doing a hobby and getting paid for it. That just doesn't get replicated in finance when your spreadsheet tells you you're gonna make money. You know, there's, there's something so satisfying about building or designing, and even if it doesn't work, because 99% of the time it doesn't work, right? And no one talks about that.

Dusty Rhodes  38:16 
Yeah, but that's what I'm saying. Even if it doesn't work, you've always learned something so you know, it's not a failed exercise, by by any accounts. Listen, let me wrap up our conversation just kind of looking to the future, because I think you might have a better idea than most of us. AI and big tech is what everybody is talking about. I'm wondering where what you know of AI is going to help engineers with problem-solving and decision-making. What do you see coming down the line?

Sinead O'Sullivan  38:45 
I will give you a good example in biotech, which is where we kind of seen some of the impacts of AI, actually, even in terms of the type of work that I did at NASA, which is very statistically driven types of work. So let's say you have a needle and a haystack. A lot of the work at NASA that I did was trying to find the needle, which is a mission that was like the optimal mission in amongst the haystack. And we wrote a lot of code, and a lot of the stuff that I did was writing optimisation, and it's kind of a what would kind of now be considered like AI algorithms to try and find that that needle faster and faster and faster, in the same way, that in biotech, you're trying to find chemical solutions to health problems. So let's say that there, you know, there are a trillion different ways that enzymes can work together in a vaccine to do something. Well, it used to be that scientists would have to go through one by one, testing each of these to realise that it worked or didn't work. Now we have AI that can nearly do this in the blink of an eye, where we used to need supercomputers at NASA. I mean, one of my friends at the Jet Propulsion Lab has a side curiosity in in biology and run the code for the COVID vaccine the week that it was released, the week that the paper on that was released, he was able to do that on his home computer and validated that it worked. So we have this kind of shift in the computational ability to do some of the grunt work that people would have done. And I think right now that's where we are, that this has just become such an amazing tool that should, and I think will allow us to say, Okay, I used to spend 18 hours a day for four years trying to get to this point that I was able to get at in three and a half seconds using AI. Now that I'm there, the really hard stuff can start. The hard work really begins, of trying to figure out, how does this vaccine interact with complex systems? Um, how does this mission? How do we get this mission through Congress? How? I mean, the New Yorker just wrote an amazing piece on writing because people are convinced that it's going to kill the work of writers and journalists. And it's like writing is also this kind of combinatorial problem. There are 8 trillion different ways that you can write a sentence. A writer has to specifically choose one, and it's like, what are the constraints? Who is it writing for writing doesn't happen in a vacuum. You have to think about your readers and what emotions you're trying to convey. So there's this higher level of thinking that an engineer, a writer, a biotechnologist, has to make where they look at the complex world around them, the markets, financing, policy, and that's the part that I think a human is uniquely good at doing, and humans will uniquely do, but they'll just be doing it so much faster and better with the use of tools like AI.

Dusty Rhodes  42:00 
Yeah, so, AI is a good thing in a short sentence.

Sinead O'Sullivan  42:04 
Yes, I, you know, I there are, again, like, like, autonomous systems. People think it's either gonna kill us or make us redundant, or, no, it's a really great tool. And actually, I was giving a talk with the editor of The Economist recently, and he had a really good line, which I'm going to steal here, which is that, you know, chat GPT, for example, people, everyone's talking about chat GPT. Chat GPT is like having an intern. They do a lot of work for you, but you still have to go through to make sure that they didn't screw it off anywhere. Make sure to correct, but that intern is never going to replace the writer or the editor, but it certainly helps them so they're a tool. All of these things that we build are tools. We can decide what we want to do with them. Even, oh, my God, even if there was a runaway rogue AI that tried to kill us all, we can decide to do something about that, because we have agency, right? Like we're not stuck in a vacuum with this stuff happening to us. That's why we have policy and law and regulation. So I I'm not worried about it. I'm excited about it.

Dusty Rhodes  43:12 
I'm excited about it as well. I'm a little bit tin hat about it as well. And another third of me it just keeps thinking about the animal Schwarzenegger movie, The Terminator, where Skynet eventually, yeah, there you go. So, but it's the future, and nobody knows. Listen to wrap-up today. Sinead, it's been absolutely fascinating. Is there anything else, or any final thoughts that you would like to share on engineering and stuff like that with our audience?

Sinead O'Sullivan  43:37 
Yeah. I mean, here's the thing that, you know, I get a lot of younger people asking me if they should do engineering or something, or how to think about, like a career in engineering at that stage. And I guess my guiding principle, because I still make career decisions every day, like even adults have to think about them all the time. And I always think about a couple of things. One is like, am I going to have fun doing this? And I kind of optimise nearly all of my career decisions for fun, because I don't. I don't think jobs have to be boring. That's so dumb. You can having a boring job as a choice, but one that I've never made. The other thing is that I always try to choose something that gives me more optionality. So for example, medicine, my sister's a doctor. There are very few things that she can do that is not being a doctor. Now that she's done her 12 years of training, if you're an engineer, you can do anything else, and it only makes you a better thing. So for example, if you think down the line, maybe, maybe I want to do law like something totally different, right? Maybe I want to do law, but I really am excited about engineering. I would say do engineering because guess what? Engineers, it has been, literally make better lawyers. And I'll tell you one other thing, I'm a friend who was an engineer who went into law. They make way more money if they understand technology, way more money. So there's nearly, you know, I've worked with engineers that have become traders. I can tell you one thing, they're better traders. Engineering, learning. Engineering is really about learning a way of thinking, and it's one that allows you to understand nuance, complexity, and difficult challenges that you can apply to literally any other career. And so it's fun. You can be an engineer, or you can be literally anything else once you have it, but there's no way that you're not going to enjoy the process of becoming it. And I think, at the stage where you don't really know much about what you like and don't like, and careers and jobs and what I had no idea what engineers did like, none, none when I chose to do engineering. But I love the people and everyone fun that I met was always an engineer, and so baby steps, just do what you think is fun and the engineering you can use to double your success in any other career. Should you decide at a later stage that's not what you wanted to do? But yes, I there's, you know, people always ask me, if you could go back and do it again, what would you change? And like, absolutely nothing. I can do anything with my engineering degree.

Dusty Rhodes  46:30 
And on that note, I'm going to say it's been hugely inspirational chatting with you if you'd like to find out more about Sinead O'Sullivan and some of the topics that we spoke about today. You find notes and link details in the description area of this podcast, but for now, Sinead O'Sullivan, thank you so so much for being so giving.

Sinead O'Sullivan  46:47 
Thank you so much for having me. It's been a ton of fun.

Dusty Rhodes  46:51 
If you enjoyed our podcast today, do share with a friend in the business, just on the search for Engineers Ireland on their podcast player. The podcast is produced by dustpod.io for Engineers Ireland. For pre-release episodes, more information on engineering across Ireland or career development opportunities, there are libraries of information on our website at www.engineersireland.ie 

Until next time for myself, Dusty Rhodes, thank you so much for listening.

Reaching for the Stars: Sinéad O’Sullivan, NASA

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