EY Global has announced the rollout of a new physical AI platform and solutions accelerated by NVIDIA AI infrastructure and software, the opening of EY.ai Lab and a key leadership appointment, underscoring a focus on harnessing the potential of artificial intelligence.

The new physical AI – technology that combines AI with robotics and smart devices to perform tasks in real-world environments – platform will provide a structured approach for organisations to implement and manage an AI system executed by robots, drones, smart-edge devices and more.

The platform will focus on three foundational elements:

  • AI-ready data: Generating synthetic data to simulate the multitude of scenarios for physical AI;
  • Digital twin creation and robotics simulation and training with Omniverse libraries: leveraging NVIDIA’s open models, libraries and frameworks; to help bridge digital and physical worlds, providing real-time insights, performance monitoring and facilitating operational continuity
  • Responsible physical AI: Implementing robust guardrails to help uphold safety, ethics, compliance and resilience across operations.

EY physical AI solutions will cover the full lifecycle from strategy, safety, design, implementation and maintenance of physical AI applications across key sectors such as industrials, energy, consumer and health.

Brian Moroney, EY Ireland partner and head of digital & emerging technologies, said: “Organisations are increasingly viewing the potential of physical AI – and robotics as candidate tools for optimising operations and addressing key challenges such as supply chain volatility, and rising costs.

"Here in Ireland, the initial focus appears to be on collaborative robots (cobots) and AI-enhanced systems, and we are already exploring opportunities with clients to integrate these technologies into their operations.

"In our AI Lab in EY Dublin, we are helping clients identify physical AI value cases and pilot physical AI robots, giving them a practical pathway to adoption. It’s in this context that EY globally, in partnership with NVIDIA, has announced the rollout of a new physical AI platform and the appointment of an EY Global Robotics and Physical AI leader, to support organisations in taking structured approaches towards implementing and managing AI systems executed by robots, drones, smart-edge devices and more.”

Next stage in evolution of AI and digital transformation

Eoin O’Reilly, EY Ireland partner and head of AI & data, said: “Physical AI represents the next stage in the evolution of artificial intelligence and digital transformation. Organisations are moving beyond traditional automation to robotics and AI systems that interact with the physical world, and they are racing to understand how this technology can deliver real business value.

"In Ireland, we see growing interest in this space and are working every day with organisations to help them learn quickly and build the capability to use AI responsibly and at scale. By leveraging insights from our EY global network, we will help Irish businesses prepare to stay competitive in a rapidly changing market.”

Raj Sharma, EY global managing partner – growth & innovation, said: “Physical AI is transforming how businesses across sectors operate and help create value, from enhanced automation and greater efficiency to significantly helping reduce operational costs. By combining deep EY industry knowledge with NVIDIA AI infrastructure, this new platform is expected to accelerate how EY helps clients orchestrate these developments responsibly and support them to take the leap from experimentation to enterprise-scale deployment.”

EY also announced the appointment of Dr Youngjun Choi as the new EY Global Physical AI Leader. In this role, Choi will oversee the next-generation robotics and physical AI workstream and lead the newly opened EY.ai Lab, located in the US technology hub of Alpharetta, Georgia - the first EY facility fully dedicated to integrating AI into physical environments.