Thursday 15 January 2026
Proveye, the Irish agri- and climate-tech company headquartered at NovaUCD in Dublin, has announced a commercial partnership with DLF, as part of DLF’s 'Connecting to Grow' strategy and its goal to 'enrich land, life and people'.
This collaboration will strengthen DLF’s long-standing approach of working closely with farmers to develop practical forage solutions.
DLF is deploying Proveye’s satellite-based grassland monitoring and measurement platform, ProvGrass, across its research and partner farm network, to ensure future grass and seed solutions are shaped by real-world performance and farmer needs.
High-performance forage varieties
Grassland research is at the core of DLF’s innovation strategy, underpinning the development of high-performance forage varieties that drive productivity, resilience and sustainability across all farm systems. Through this partnership, DLF will integrate satellite-derived grass measurement and growth analytics into its grass evaluation and on-farm innovation programmes, enhancing the way grass performance is measured, analysed and optimised at scale.
Pictured are Lee Wilson, general manager, DLF Ireland, left, and Paul Kennedy, CCO, Proveye. Image: Proveye.
ProvGrass delivers near real-time per-paddock information on grass cover, growth rates, and seasonal yield potential using advanced remote sensing and AI models. These insights enable DLF to more precisely link grass genetics, sward composition and management practices to measurable outcomes on commercial farms, accelerating the development and adoption of next-generation forage varieties.
“Using data to better understand grass performance is essential to how DLF supports farmers,” said Lee Wilson, general manager, DLF Ireland.
Remote sensing technology
“By combining our world-leading seed genetics with Proveye’s remote sensing technology, we gain new insight on how grass performs under real farm conditions. This allows us to innovate faster, support farmers better, and deliver varieties that are truly future-ready.
“For all farmer systems, the collaboration yields clearer, more objective insights into how different grass varieties, mixtures, soils, climates and management systems impact grass performance. This supports better grazing decisions, improved silage outcomes and more efficient use of home-grown feed, key drivers of profitability and sustainability in grass-based livestock production.”
Paul Kennedy, CCO, Proveye, said: “DLF has led global grass and seed innovation for decades. Integrating ProvGrass into their grassland research and farmer networks ensures our technology is applied where it creates the most value, turning grass performance into measurable, actionable intelligence that supports both genetic innovation and on-farm “results.”
The partnership also strengthens DLF’s ability to respond to climate variability by enabling earlier detection of growth changes and stress at the paddock level, helping farmers and advisors adapt management strategies in-season. By uniting world-leading forage genetics with satellite-powered grass intelligence, DLF and Proveye are setting a new standard for grassland innovation, supporting more productive, resilient and sustainable livestock systems.”