Friday 7 November 2025

Proveye, an Irish agritech firm engaged in AI-powered remote sensing and data analytics, has announced a strategic commercial partnership with MILJO, which has developed a nutritional advisory and feed order management platform, to transform pasture and animal nutrition management for dairy and beef farmers.

The partnership creates a new seamless service that will support farmers, increase dairy and beef production while optimising feed value. 

L-R: Jerome O’Connell, CEO, Proveye, Aoife Drennan, COO, MILJO and Patrick Howard, Howard Farms. Image: Howard Farms.

Under this commercial partnership, MILJO will incorporate Proveye’s cutting-edge, satellite-based grass monitoring technologies into its extensive nutritional and feed management platform bringing advanced grassland measurement, and grass cover insights, along with award winning nutritional advisory services, to feed mills and farmers across the country.

Proveye, headquartered at NovaUCD in Dublin, and MILJO, based in Mallow, Co Cork, also announced today that Howard Farms, one of Munster’s leading agricultural feed and nutrition providers will offer this new service to its 1,000 plus dairy and beef farm customers.

“Our partnership with MILJO represents a significant milestone in making advanced remote sensing tools accessible at farm scale,” said Jerome O’Connell, CEO, Proveye. “By combining our AI technology with MILJO’s nutritional advisory platform, we are empowering farmers to make faster, data-driven decisions that increase efficiency, sustainability, and profitability.

“We are delighted with this exciting opportunity to make our solution available to the farming customers of Howard Farms.”

“At MILJO, our mission has always been to optimise dietary balance while minimising environmental impacts resulting in improved herd performance,” said Aoife Drennan, COO of MILJO.

“Working with Proveye allows us to offer our customers the most advanced grassland monitoring technology available, fully integrated with our nutritional advisory and feed management platform. This will help farmers optimise grazing, make better feeding decisions, and improve herd nutrition and health. It will also allow our feed mill customers to have a more integrated and impactful relationship on their customers’ farms.”

Patrick Howard, Howard Farms said: “We are delighted to be an early adopter of this impressive technology, we see this as a step change in how we can help our farmers unlock higher efficiency, improved sustainability, and stronger profitability.”

The partnership reinforces the role of technology in driving Ireland’s grass-based dairy and beef systems toward greater resilience and efficiency, while supporting compliance with regulatory requirements.

Farmers will benefit from this new service by:

• A single integrated app combining pasture management and nutritional planning and feed order management;
• Growing more grass with daily pasture measurements and growth forecasts for every paddock, enabling better grazing decisions;
• Optimising grass usage and maximising the value of purchased concentrates;
• Optimising animal performance with tailored nutritional plans linked directly to real-time milk and beef and grazing data;
• Hands-on support from trusted on the ground advisors, blending digital tools with practical on-farm guidance.