Robus Logo 285

Organisation profile

LED Group is Ireland's largest lighting company with a global presence and a reputation for first class customer service and products.   The ROBUS range of products integrates new technologies with an emphasis on high performance LEDs, focusing on energy savings and functionality. LED Group's core values are that of accountability – we always do what we say we will do, ambition, empowerment, customer focus and fast pace.

Training aim

Educate delegates about LED technology such that they may be able to identify potentially incorrect or exaggerated claims of competitor product performance which might otherwise lead to unnecessarily

Learning objectives

To understand

-             LED terminology and photometric parameters

-             Relationship between different photometric and electrical parameters

-             Physical component parts of a lighting product and how these affect lighting performance

Don’t just accept claims from other parties about product performance

What to look for when analysing a competitors product information through examples

Gain the confidence to point out potential inconsistencies to their customers rather than giving profit away to win business

Course outline

Identify some of the issues lighting professionals have

-             Low cost imports

-             New EU based lighting companies selling these products

-             Quality & testing not always carried out to a high level

-             Effects on established lighting companies

o            Loss of business

o            Price pressure

o            Reduced margins


-             Knowledge and understanding to identify potential dubious claims

-             Confidence to challenge claims and request proof

Trainer's profile

Jonathan L. Ford, BEng.Hons

Technical Training Manager - At Robus Lighting since 2008

Previous Roles:

- Project and Design, Specification Engineer at Robus Lighting. Delivered CPD training courses on a range of Electrical Installation subjects to Installers, Wholesalers, Consultants and end-users

- Sales Manager Robus Lighting - Delivered presentations to Installers and Distributors on Led Light Technology

Previous companies:

- Cooper Lighting and Safety - Mains and Emergency Lighting, Central Battery & Fire Alarm Specification Engineer

- Cooper Crouse Hinds – Specification Engineer

- Implemented training courses on a range of Lighting, Battery and Fire Alarm performance and Installation subjects to Installers and Consultants.

- W.E Jeffries (Legsun) Electrical Contracting Approved C&G 2391 Installer

Michael Moran

Hons Degree in Materials and Engineering Technology Limerick University in 2011

2013 – 2014, Asgard Cleanroom Solutions - Product Development Manager

2014 – 2017, LEDspan – Technical Manager – Design, Technical Support and presentations to clients.

2017– Present, LED Group – Head of Technical & Operations – Presenting to customers on a range of topics and products.

Donal Kennedy

2002, B’Eng Mechatronics, DCU

2003, MSc Computer Aided Mechanical and Manufacturing Engineering, DCU

2018, Diploma in Medical Device Science, NUIG

2004 – 2005, Mechanical Design Engineer - Marco Beverage Systems

2007 – 2008, CAD Support Engineer - Solid Solutions, SolidWorks reseller

2008 – 2011, Lighting Designer/CAD Technician – DesignLight

2011 – 2015, Project/Application Engineer - Idex Pump Technologies

2015 – 2018, Sales Engineer - Pentair Food & Beverage Systems

2018 – present, RD&I Mechatronic Engineer - LED Group

Rory Verbrugge

April 2013 – March 2014, Hayes Higgins Partnership, Graduate M&E Project Engineer

April 2014 – September 2016, EDC, Electrical Building Service Design Engineer

September 2016-August 2017, Varming Consulting Engineers, Electrical Building Service Design Engineer

August 2017- August 2021, LED Group Robus, Senior Lighting Designer

August 2017 to Present, LED Group Robus, Lighting Design Department Manager

Damien Cullen

2001, City and guilds electronic security

2006, Lighting buyer Kellihers electrical

2009 -2012, Branch Manager Kellihers electrical Portlaoise

2012-2017, Robus area sales manager

2015 – 2017, Robus NPD team

2017-2021, Regional lighting manager east coast Kellihers electrical

2021 to present, Robus Area sales manager 

Course duration

3 hours

Assessment & certification

CPD Hours

Who should attend

Lighting Specifiers, Lighting Designers, Consulting Engineers, Architects, Contractors, Facility/Building Managers