Absorb Technology Ltd, a European subsidiary of Blatant Media Corporation, will establish a European operations hub in Dublin city centre, creating 12 new jobs in the process, it has been announced.

Absorb Technology was introduced to Ireland through the government's Succeed in Ireland initiative, which is implemented by Connect Ireland in association with IDA Ireland.

The company develops and delivers Absorb Learning Management System (LMS), a Software as a Service (SaaS) platform that allows organisations to administer training courses to internal and external audiences. The firm's key functions will be sales and support of the growing European market in addition to extending support access for all Absorb LMS clients globally.

The company, which initially researched Britain, Spain, and France as possible locations for its European expansion, eventually chose Ireland citing Ireland's strong tech infrastructure and proven track record in attracting major international corporations.

Making the announcement, Minister Nash said: “I am delighted to welcome Absorb Technology to Dublin, who will no doubt add to the vibrant tech community that now calls our capital home.  With our top-class workforce and supports for businesses who choose Ireland as their European base, I hope that this is just the beginning of good news announcements for Absorb in Ireland.”

Mike Owens, co-founder of Absorb Technology said: "We're very excited to take the next big step with Absorb. Opening an office in Ireland was an easy decision. We needed a European presence and the business and technology community in Dublin was the perfect fit for us."

Michael McLoughlin, CEO of ConnectIreland, commented: "The fact that Absorb Technology chose Ireland over a number of other countries they were looking at is testament to the great reputation that Ireland has abroad. Their team will be a dynamic addition to Dublin's tech hub. We look forward to helping the company grow and expand in Ireland."

Absorb Technology Ltd is a registered European subsidiary of Blatant Media Corporation. Blatant Media was founded by Michael Owens and Mike Eggermont in January 2003 in Calgary, Canada, and are the leaders of the team behind Absorb 5 Learning Management System. www.absorblms.com